Reputation is no longer just judged by humans – it is summarised by Artificial Intelligence.

Generative Engine Optimisation (GEO) has fundamentally merged digital discoverability with corporate brand reputation.

Building authority and trust through earned media, commentary and cultural relevance has never been more business critical.

We keep our clients consistently cited, highly praised, and actively discussed across the web’s most influential platforms. We help prevent the LLMs scaling misconceptions through consistency of message across comms.

With ChatGPT alone processing billions of prompts each day, it’s clear the technology is changing the way people find and perceive products and services – both in the B2C and B2B worlds.

Through the power of earned media, combined with the techniques of performance marketing, Smoking Gun helps you play to the rules of AI visibility, while always protecting your brand reputation.

In a world where online reviews can make or break a business, managing your online reputation is no longer an option – it’s a necessity. Negative reviews can cast shadows on even the brightest brands. Small businesses, in particular, can be disproportionately affected. That’s where we step in. Our tailored reputation management strategies encompass the full spectrum of online review management, from addressing harmful content to amplifying positive reviews.

The impact of negative content can linger long after it is posted. We understand the urgency of addressing negative posts and advising on how to tackle the issue at hand. Through adept social media management and strategic digital marketing initiatives, we also counter negativity with positive narratives that resonate with your audience. Our team’s expertise in the various social media platforms ensures that your brand’s story remains vibrant, authentic and engaging.

Hiring a reputable, online reputation management agency is an investment that transcends damage control. It’s about proactively shaping the narrative surrounding your brand. In a world which demands more transparency from brands and their leaders than ever, a positive reputation is critical to success, influencing customer trust, loyalty and business growth. Your company’s online reputation is invaluable, and safeguarding it should be a priority.