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what we do

PR & Reputation Management Company

Harnessing the power of earned media coverage to build your brand and move your audience.

We’re a team of earned media pros, former national news editors and working journalists who are just as comfortable landing prime time TV and radio interviews as we are national newspaper headlines and magazine features.

Whether it’s an immersive stunt, a VIP product launch or a groundbreaking research story, our media relations campaigns build your brand reputation and help you to achieve your business goals. Whether that’s to grow awareness, to ignite a perception change or to become a thought leader. 

Our well-established relationships with the media and deep understanding of what they want from brand content help you onto the national stage. We create the stories that journalists want to explore and consumers want to read.

Watch our ‘Future of the Newsroom’ webinar here for killer insights on the ever evolving media landscape.

Online Reputation Management

In the digital age, the power of public opinion extends far beyond traditional media. At Smoking Gun, we recognise the vital role that online reputation plays in shaping perceptions. Negative reviews and unfavourable content can spread like wildfire across review sites and social media platforms, affecting businesses and individuals alike. This is why we specialise in comprehensive online reputation management services that safeguard your brand image and foster a positive online presence.

The Landscape of Online Reviews and Reputation

In a world where online reviews can make or break a business, managing your online reputation is no longer an option – it’s a necessity. Negative reviews can cast shadows on even the brightest brands. Small businesses, in particular, can be disproportionately affected. That’s where we step in. Our tailored reputation management strategies encompass the full spectrum of online review management, from addressing harmful content to amplifying positive reviews.

Upholding Your Brand's Integrity through Social Media

Social media management is the cornerstone of modern reputation management. Our experienced professionals understand that every post or comment contributes to your brand’s narrative. We curate content that aligns with your brand’s values, ensuring a consistent and positive message across social media platforms. And our media monitoring tools help you to spot and resolve a potential crisis as soon as it arises. 

Harnessing the Power of Positive Content

The impact of negative content can linger long after it is posted. We understand the urgency of addressing negative posts and advising on how to tackle the issue at hand. Through adept social media management and strategic digital marketing initiatives, we also counter negativity with positive narratives that resonate with your audience. Our team’s expertise in the various social media platforms ensures that your brand’s story remains vibrant, authentic and engaging.

Empowering Businesses and Individuals

Our online reputation management services meet the needs of businesses, high-profile individuals and the company CSuite alike. Whether you’re a business aiming to enhance your brand image or an individual looking to amplify a positive online presence, our strategies are dynamic and adaptable, designed to align with your own goals and aspirations.

The Impact of Hiring a Reputation Management Service

Hiring a reputable, online reputation management agency is an investment that transcends damage control. It’s about proactively shaping the narrative surrounding your brand. In a world which demands more transparency from brands and their leaders than ever, a positive reputation is critical to success, influencing customer trust, loyalty and business growth. Your company’s online reputation is invaluable, and safeguarding it should be a priority.

Elevate Your Online Presence Today

Speak to Smoking Gun to explore how our reputation management services can bolster your brand’s image, foster positive reviews and solidify your digital legacy. Transform challenges into opportunities and journey towards a positive and enduring online reputation.

Smoking Gun Team

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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…