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what we do

Content Creation Agency

North West Ambulance Service

Our award-winning NHS behaviour change campaign

“This campaign was exceptional. Even I got goose bumps."
15%
reduction in non-emergency 999 calls

Ambulance Service – Every Second Counts

Content campaigns with impact

Let's get started

Looking for a campaign that brings together world-class creative and real commercial impact? We're ready to explore your brief.

    Every Format Builds Authority

    Our content creation services cover the full creative range, from social media content creation to video production, LinkedIn marketing, blog posts, thought leadership and UGC. But we never start with the format. We start with the job the content has to do.

    Everything we create is designed to build authority. A blog post earns the trust of search engines and AI platforms. A video gives your social channels a story worth sharing. A LinkedIn post puts your leaders’ expertise in front of the people who matter. Each piece adds to the picture of a brand that knows its stuff and has an opinion, and that’s what gets you found, cited and believed.

    And none of it sits alone. As an earned-first agency, we know what it takes to win attention, but every piece of content we create is built to support your owned and paid channels too. It powers your social and influencer activity and strengthens your search and GEO signals, so each piece amplifies the next and your impact compounds.

    The Smoking Gun Way

    Smoking Gun is a globally-renowned earned-first agency uniting media storytelling, social strategy, influencer expertise and content creation services to drive measurable impact and growth for brands.

    From our Manchester HQ, we help household names and challengers alike to grow brand visibility, likeability and memorability, and spark conversation across every channel.

    If you’re ready to unlock your brand’s full content potential, our team can help. We offer bespoke audits of your current content approach and a proven process to grow with the right strategy.

    Smoking Gun Team
    Judged by the Best

    We are proud to be an award-winning content creation agency, consistently recognised for excellence and best practice by the industry’s most prestigious bodies.

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      Our Awards

      Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…