Travel & Leisure PR Agency

Buckle up

It’s going to be a bumpy ride, because our full throttle travel PR and social media campaigns aren’t afraid to take the back roads.

Whether you want traffic-stopping billboards or mile-high return on ad spend, we’ve got the big ideas. Let us get into the cockpit and launch you to success.

Travel campaigns that inspire your sense of adventure.

From golden sands to death-defying roller coasters, we’ve worked on them all. Our travel PR and social campaigns are more than just holiday brochures. They’re the influencer campaign that floods the festivals. The video content that gets destinations booked up. The social copy that goes beyond the departure lounge.

Get the share of voice you desire with campaigns that cut through the noise – starting with meticulous research and ingenious gameplans.

Not sure if you fit the bill? We’ve worked with people from all walks of life, including:

Tour operators – who entrust us to promote their unique offerings

Family attractions – seeking to ignite curiosity and spark wanderlust

Tourist boards – aiming to showcase their regions like never before

Hotel groups – determined to create exceptional and unforgettable experiences

And much more!

Our expertise spans the entire travel sector, and our commitment is to transform challenges into triumphs, regardless of the season or scope.

Low season is a challenge we love. Peak season hasn’t peaked yet – not until you’ve worked with us.

If you’re looking for a new direction, come to Smoking Gun. We’ll draw you a tailor-made roadmap that starts with your vision and ends with business-transforming results. Take off with a communication strategy that harnesses the power of multiple channels, hitting key demographics at touchpoints on every step of their journey.

Witness award-winning creative come to life through animation, media stories and video – giving your customers something to talk about and your competitors something to worry about.

With clever comms, brave targets and crystal-clear reporting, it’s all wrapped up like an out-of-this-world package holiday. We’ll take care of the communications so you can get back to the beach.

Cutting Through the Clutter: Amplify Your Share of Voice

In a world saturated with travel options and experiences, standing out demands more than just visibility – it requires strategic distinction. Our expertise lies in crafting campaigns that inspire and cut through the cacophony. We curate narratives that resonate on a deeper level, stories that tug at heartstrings, and strategies that precisely navigate the complex travel landscape.

By harnessing the power of creative storytelling and data-driven insights, we amplify your brand’s share of voice, ensuring that your message is heard above the noise. We’re not just creating campaigns; we’re sparking conversations that resonate, engage and inspire action.

With meticulous attention to detail and an unwavering commitment to excellence, we forge a path that leads your brand towards a resounding presence in the travel industry’s dynamic landscape.

Captivating Imagination: Where Creative Excellence Flourishes

The essence of travel lies in capturing the imagination, and that’s precisely where we excel. Watch award-winning creativity come to life through compelling media stories, captivating content and social media moments. Our campaigns are catalysts of conversation, giving your customers stories to share and competitors reasons to take notice.

Our success isn’t just about creativity; it’s grounded in data-driven excellence. Using intelligent reporting, we quantify the impact of our campaigns on your brand’s growth.

Crafting Digital Journeys: The Role of Social Media

Social media isn’t just a channel; it’s a dynamic platform that has reshaped how travellers dream, plan and explore. It’s unlocked a realm of limitless inspiration, allowing them to explore destinations and experiences from the comfort of their screens. It therefore plays a pivotal role in amplifying your brand’s presence and creating memorable digital journeys for your audience.

Our travel PR strategies leverage this digital canvas to paint vivid pictures that resonate with your target market. We transport audiences to far-off places through captivating visuals, engaging content and immersive storytelling, igniting their imagination and desire to explore.

Travel is inherently personal however, so our social campaigns focus on forging authentic connections with different travellers, whether it’s through a bespoke Snapchat filter, a new TikTok trend or an out-of-this-world Instagram reel. We harness the power of social platforms to engage in meaningful conversations, share insights and build relationships that create community and inspire loyalty.

Tapping into Influencer Magic

Influencers aren’t just content creators; they’re modern-day explorers who inspire and guide. Through strategic partnerships, we tap into the magic of experiences that resonate with diverse audiences. From everyday families to famous faces and key opinion leaders, we collaborate with influencers who share your brand’s ethos and weave narratives that feel personal, authentic and deeply inspiring – enticing travellers to embark on their own adventures.

Creating Memorable Digital Journeys

At Smoking Gun, our approach to social media isn’t just about generating likes and shares; it’s about creating memorable digital moments and inviting travellers to be part of your brand’s story. From captivating reels that evoke wanderlust to engaging influencer content that informs and inspires, we ensure that every touchpoint on the digital journey leaves an indelible mark, converting dreamers into travellers and travellers into brand advocates.

Beyond the Horizon: The Smoking Gun Promise

With Smoking Gun, your journey isn’t just about ‘PR’; it’s about helping you to achieve your business goals, whether that’s changing perceptions, building awareness or reaching new audiences. Through a strategic fusion of social media prowess, influencer collaborations and newsmaking from our team of former national journalists, we create narratives that transcend borders and foster lasting connections.

Contact us today and embark on a travel PR and social media journey that elevates your brand’s impact, sparks conversations, and ensures every step of the traveller’s journey is filled with excitement and anticipation. Your success story begins here.