Travel & Leisure PR Agency

Travel PR

The nation’s biggest travel brands trust us with their biggest moments.

At Smoking Gun, we believe in creatively courageous campaigns that change perceptions, move audiences, and drive growth. That’s exactly what we’re delivering for the likes of easyHotel, BWH Hotels, Eurocamp and Alton Towers Resort.

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BWH Hotels GB

Our campaign to position BWH Hotels as the ultimate champion of independent hoteliers

"It's been a busy and brilliant year for media coverage for BWH Hotels. Huge thanks to the Smoking Gun team."

30%: uplift in web traffic
100s: of media profiles from the FT to BBC Breakfast
Partner acquisition: and retention on the rise

Spearheading change: BWH Hotels GB finds its industry voice

Corporate Profiling

Reputation Management Agency

B2B PR Agency

Travel & Leisure PR Agency

Travel PR with impact

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In the sector where competition for share of voice - and share of spend - is fiercer than ever, it takes an ingenious story to stand out. We don’t just land great coverage, we integrate stories seamlessly across channels to achieve real commercial impact.

What is Travel & Leisure PR?

A specialist travel PR agency grows brand reputation, visibility, and trust through targeted media relations, social media, and influencer marketing. At Smoking Gun, we deliver just that for the nation’s top destinations and attractions, but our proven strategic approach goes further. We align every piece of activity directly with your commercial goals — measuring success through the metrics that actually drive growth, from ticket sales to long-term perception change.

Find out about our 6i Process here

Our Travel & Leisure PR Services

Media Relations & Press Trips

Our team of former national news editors create irresistible stories that journalists want to explore and audiences can’t ignore. From press trips to thought leadership and stunts, we take clients beyond the travel pages to claim their place on the national stage.

Influencer & Creator Marketing

Authentic creator storytelling is central to building relevance for travel brands. Our influencer marketing campaigns grow visibility, likeability and memorability.

Social Media & Content

We match superb strategy with cutting edge creative and channel expertise to deliver social content that moves audiences to action.

Crisis Communications

We build, shape, and protect travel brand reputations. From sudden operational disruptions to viral guest complaints, our battle-tested crisis team steps into the fray immediately — containing damage, protecting trust, and mapping future-proof issues management plans.

Digital PR

Visibility, discoverability and authority is everything for travel brands. We’ve got the power to influence AI LLMs, earn links, assert authority and grab headlines.

Corporate Profiling & Reputation

We help your leaders take a definitive stand on the industry topics that matter across channels, ensuring you consistently outpace the competition’s share of voice.

Travel campaigns that move audiences to action

From hotel groups to death-defying roller coasters, we’ve worked on them all. Our travel PR and social campaigns are far from holiday brochures. They’re the influencer campaign that floods the festivals; the video content that gets destinations booked up; the social trend that skyrockets.

Get the share of voice you desire with campaigns that cut through the noise – starting with meticulous research and ingenious strategy.

Who we work with:

Tour operators – who entrust us to promote their unique offerings

Family attractions – seeking to ignite curiosity and drive ticket sales

Tourist boards – aiming to showcase their regions like never before

Hotel groups – seeking to spotlight exceptional and unforgettable experiences

Transport providers – focussed on building, shaping and protecting reputations

And much more.

Our expertise spans the entire travel sector, and our commitment is to transform challenges into triumphs, regardless of the season or scope. Talk to us today to see how we can elevate your brand’s visibility and drive meaningful results.

Alton Towers Resort's Head of PR, Sian Wilson:

"We saw a 43% increase in website traffic compared to the previous day, as well as an increase in revenue of 47.5%"

See more of our award-winning work here

How to Choose a Travel & Leisure PR Agency

Track record – Is your potential PR partner consistently delivering results for high calibre clients?

Sector specialism – Does the agency understand the opportunities and challenges facing the sector, and know the right trade and consumer media contacts to work deeply alongside?

Measurement rigour – What measurement framework does the agency follow? Look for focus on business outcomes to ensure proof of commercial impact (e.g. bookings, footfall).

Creative reputation – Will your PR partner challenge you to think differently and be creatively courageous? Are they delivering award-winning work?

Digital synergy – Can the team integrate ideas across the full earned and owned channel mix for maximum impact?

Crisis & issue readiness – Travel is a high risk sector. What’s the protocol when a crisis hits, and is there a senior team to support you when it occurs?

Agency culture – Will the agency invest time and resource to get under the skin of your business? Can they flex with your needs as they evolve? Have you met the team who will actually work with you day-to-day?

Travel & Leisure Campaigns

Spearheading change: BWH Hotels GB finds its industry voice

Corporate Profiling

Reputation Management Agency

B2B PR Agency

Travel & Leisure PR Agency

Transforming perceptions of Eurocamp

Digital PR Agency

Reputation Management Agency

Travel & Leisure PR Agency

Nemesis – campaign to close a legend

Content Creation Agency

Reputation Management Agency

Social Media Marketing Agency

Travel & Leisure PR Agency

Building digital relevancy for Destination2

Digital PR Agency

B2C PR Agency

Travel & Leisure PR Agency

Virgin Holidays: Tunnel to Barbados

Content Creation Agency

Digital PR Agency

Travel & Leisure PR Agency

Nemesis Reborn: Back with a Vengeance

Content Creation Agency

Social Media Marketing Agency

Reputation Management Agency

B2C PR Agency

Travel & Leisure PR Agency

The Game Begins – launching The Curse at Alton Manor

Content Creation Agency

Reputation Management Agency

Social Media Marketing Agency

TikTok Marketing Agency

Travel & Leisure PR Agency

Squad Goals – Launching Eurocamp’s newest holiday home accommodation

Reputation Management Agency

Travel & Leisure PR Agency

B2C PR Agency

Low season is a challenge we love. Peak season hasn’t peaked yet – not until you’ve worked with us.

If you’re looking for a new direction, come to Smoking Gun. We’ll draw you a tailor-made roadmap that starts with your vision and ends with business-transforming results. Take off with a communication strategy that harnesses the power of multiple channels, hitting key demographics at touchpoints on every step of their journey.

Witness award-winning creative come to life through animation, media stories and video – giving your customers something to talk about and your competitors something to worry about.

With clever comms, brave targets and crystal-clear reporting, it’s all wrapped up like an out-of-this-world package holiday.

Cutting Through the Clutter: Amplify Your Share of Voice

In a world saturated with travel options and experiences, standing out demands more than just visibility – it requires strategic distinction. Our expertise lies in crafting campaigns that inspire and cut through the cacophony. We curate narratives that resonate on a deeper level, stories that tug at heartstrings, and strategies that precisely navigate the complex travel landscape.

By harnessing the power of creative storytelling and data-driven insights, we amplify your brand’s share of voice, ensuring that your message is heard above the noise. We’re not just creating campaigns; we’re sparking conversations that resonate, engage and inspire action.

With meticulous attention to detail and an unwavering commitment to excellence, we forge a path that leads your brand towards a resounding presence in the travel industry’s dynamic landscape. Get in touch today to discover how we can strengthen your visibility and drive meaningful growth.

Captivating Imagination: Where Creative Excellence Flourishes

The essence of travel lies in capturing the imagination, and that’s precisely where we excel. Watch award-winning creativity come to life through compelling media stories, captivating content and social media moments. Our campaigns are catalysts of conversation, giving your customers stories to share and competitors reasons to take notice.

Our success isn’t just about creativity; it’s grounded in data-driven excellence. Using intelligent reporting, we quantify the impact of our campaigns on your brand’s growth.

Social Media Strategy for Travel Brands

Social media isn’t just a channel; it’s a dynamic platform that has reshaped how travellers dream, plan and explore. It’s unlocked a realm of limitless inspiration, allowing them to explore destinations and experiences from the comfort of their screens. It therefore plays a pivotal role in amplifying your brand’s presence and creating memorable digital journeys for your audience.

Our travel PR strategies leverage this digital canvas to paint vivid pictures that resonate with your target market. We transport audiences to far-off places through captivating visuals, engaging content and immersive storytelling, igniting their imagination and desire to explore.

Travel is inherently personal however, so our social campaigns focus on forging authentic connections with different travellers, whether it’s through a bespoke Snapchat filter, a new TikTok trend or an out-of-this-world Instagram reel. We harness the power of social platforms to engage in meaningful conversations, share insights and build relationships that create community and inspire loyalty.

Influencer Marketing in Travel & Leisure

Influencers aren’t just content creators; they’re modern-day explorers who inspire and guide. Through strategic partnerships, we tap into the magic of experiences that resonate with diverse audiences. From everyday families to famous faces and key opinion leaders, we collaborate with influencers who share your brand’s ethos and weave narratives that feel personal, authentic and deeply inspiring – enticing travellers to embark on their own adventures.

Creating Memorable Digital Journeys

At Smoking Gun, our approach to social media isn’t just about generating likes and shares; it’s about creating memorable digital moments and inviting travellers to be part of your brand’s story. From captivating reels that evoke wanderlust to engaging influencer content that informs and inspires, we ensure that every touchpoint on the digital journey leaves an indelible mark, converting dreamers into travellers and travellers into brand advocates.

Travel & Leisure PR Trends

Sustainability

Travel journalists and consumers see straight through surface-level sustainability claims. Today’s winning PR strategies focus on radical transparency — highlighting verifiable community impact, carbon-reduction milestones, and slow-travel initiatives that prove your brand practices what it preaches.

AI/GEO visibility

PR builds the authority signals that power AI discovery. Cementing authority through media, commentary and cultural relevance has never been more business critical. Through the power of earned media, combined with the techniques of performance marketing, Smoking Gun helps you play to the rules of AI visibility, while never compromising on brand storytelling that’s memorable, intelligent and unmistakably human.

Creator-led storytelling

We know modern travel audiences look for real, unscripted experiences. Effective travel PR moves beyond one-off influencer stays to build long-term creator partnerships, converting authentic storytelling directly into bookings.

The Smoking Gun Promise

With Smoking Gun, your journey isn’t just about ‘PR’; it’s about helping you to achieve your business goals, whether that’s changing perceptions, building awareness or reaching new audiences. Through a strategic fusion of social media prowess, influencer collaborations and newsmaking from our team of former national journalists, we create narratives that transcend borders and foster lasting connections.

Contact us today and embark on a travel PR and social media journey that elevates your brand’s impact, sparks conversations, and ensures every step of the traveller’s journey is filled with excitement and anticipation. Your success story begins here.

Talk to us today

Frequently Asked Questions

What results can travel PR campaigns deliver?

Travel PR can help achieve business objectives from building digital visibility and changing perceptions, to growing market share and driving bookings. With the right strategy, media features, influencer reviews and social content will achieve commercially impactful results.

What types of travel brands do you work with?

Our clients include some of the nation’s biggest travel brands, like Alton Towers Resort, easyHotel, BWH Hotels GB and Scenic Cruises. We’ve delivered hugely successful campaigns over the years for the likes of Virgin Holidays, Eurocamp and Arriva. And beyond Smoking Gun, the team has worked with just about every hotel group, attraction and tourist board you could name. Travel is a true specialism and obsession here.

How do you measure the success of a travel PR campaign?

We develop bespoke measurement frameworks aligned to our clients’ individual business objectives. We’re guided by the best-practice principles outlined by the AMEC Integrated Evaluation Framework, which focuses on organisational outcomes and impact. Find out more here.