B2B PR Agency

Taking the bland out of B2B

Here at our B2B PR agency, we believe in the age-old adage that people buy from people, no matter the size of the business. Our mission is to bring a personal touch, the human heart, back into the business-to-business sector. We aim to craft innovative brand campaigns for you, positioning your business as a thought leader in your industry with our unique, personable approach.

British industry: the beating heart of the nation

We love a challenge at Smoking Gun, and nothing says challenge like connecting Britain’s biggest businesses. Spanning global industries from tech to manufacturing and FMCG, there’s so much fun to be had – if you’ve got the drive to be creative. Not only have we worked in a full range of sectors, but all departments too. Our B2B PR agency will help you see soaring sales, engaged buyers or real internal culture change.

At the core of every business is its people. Our human-centric campaigns move away from corporate cliches and help your brand realise and communicate its values. Whether it’s engaging hard to reach buyers, making you a thought leader or driving engagement for a trade show, we’ve got your vision guiding us. Build genuine relationships with media partners to show the world the face behind the business.

Thought leadership campaigns driven by the data that matters

How can you stand out from the competition? By staying ahead of the trends in your business – and innovating them. That’s why we employ meticulous research teams to go out and find the hard-hitting facts and insights on your industry. We lay the groundwork for eye-opening, memorable and thought-provoking campaigns.

There are 2.1 million trading companies in Britain. Make yours stand out.

Every business has a goal. Yours might be to dominate the market or hire the best talent. With an unwavering B2B PR agency like ours on your side, we can make that happen. Show, don’t tell – let the trade magazines go behind the scenes. Score interviews with the most influential journalists. Attract top tier staff with social campaigns that elevate your status. Whether you’re selling bricks or laptops, your brand has the power to influence. Join with us for culture-transforming campaigns, seamless sales funnels and market domination.

B2B content marketing

Corporate content with a creative edge – build trust and authority with authentic company videos, spellbinding copy and data-led digital content.

Business PR

The nation’s business pages and trade magazines are waiting to hear about what you’re doing to make a difference. Highlight your CSR triumphs or lend your thoughts to influential columns and websites.

Social media profile building

A social media presence isn’t just a luxury for your business – it’s a necessity. Make sure your message is hitting the right people with targeted, visually inspiring campaigns.

It’s a deal.

We understand that every member of your business is vital for maintaining your values and promoting your culture. Show the world you’re a stand-out employer with a game-changing product. In unstable times, we all need brands we can trust. Our B2B campaigns will help you build those connections.

Finding Your Target Audience

Identifying your target audiences is more than just good business, it's absolutely essential. It's about understanding who needs your services and identifying their unique challenges. With our expertise, we can help you zero in on your target audiences and craft compelling messages that resonate. It's all part of the personalised service we provide at our B2B PR agency.

Media Training

We firmly believe in the power of effective communication, particularly in the realm of media training. Our team of professionals is dedicated to empowering you with the right tools and knowledge to navigate media interactions confidently and eloquently. We're here to help you turn every media opportunity into a stepping stone for success.

Media Coverage

Amplify your business story through strategic media coverage. Our team excels in identifying unique angles and compelling narratives that capture the attention of relevant B2B publications. With a knack for story-telling and a robust network of media contacts, we help your business gain the visibility it truly deserves.

B2B PR Strategies & Storytelling

In the hyper-competitive world of B2B markets, crafting compelling PR strategies is crucial. It's not just about getting your brand out there, it's about telling your story in a way that resonates with your audience. Good PR is more than just visibility, it's about building genuine connections and fostering trust.

What a Specialist B2B PR Partner Will Deliver

A Specialist B2B PR Partner goes beyond the standard services offered by a traditional PR agency. We’ll bring to the table a unique blend of skillsets, expertise and a deep understanding of the B2B landscape. As subject matter experts, we won’t just be a supplier but an integral part of your team, working alongside you to achieve your communication and business goals.

At Smoking Gun we possess an in-depth knowledge of the complexities and nuances of the B2B arena. We understand the language, the players and what it takes to stand out in this highly competitive space. Our strategies are tailored to resonate with your target audience, whether it’s other businesses, stakeholders, industry influencers or decision makers.

Additionally, as your partner, we’ll deliver measurable results that align with your business objectives. By leveraging data and analytics, we’ll provide actionable insights, ensuring your PR initiatives are not only creative and engaging, but also data-driven and effective. In essence, a Specialist B2B PR Partner is the ace up your sleeve, transforming your public relations from a support function into a strategic asset.

Our B2B PR Work

Aptia: Launching the world’s biggest start-up

Brand Positioning Agency

Brand Voice Development

Broadcast PR