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Cut through the noise with a strategic communications partner

There’s never been a better time to launch or promote a brand. Customers are ready to engage across multiple touchpoints, and you’re ready to pounce. With more digital channels than ever before, you’ve got free rein to be bold and make a difference.

But with this choice comes competition. Only the most innovative, strategic comms strategies will cut through the noise. Traditional public relations that focuses purely on media relations no longer fits the bill: you need a well-rounded, adaptable strategy that secures press coverage, raises your online profile and integrates across all your owned channels and into your paid activity. Highlight your expertise, position yourself on a topic or even make yourself a thought leader, with your brand front and centre.

So, where do we begin?

It’s all about getting to the heart of your story and drawing out a roadmap to connect you with your customers. Our award-winning team of ex-Fleet Street hacks and digital natives will identify the unmissable opportunities in your market – keeping you ahead of the trends and offering game-changing ideas.

Once your campaign is live, it doesn’t stop there. We’ll nurture your campaign with our ‘3 i’s’ approach: building a campaign journey with inspired insights upfront, ingenious ideas in the middle and wrapping it all up with intelligent measurement to prove our impact.  It’s so much more than what you might traditionally think of when you say ‘PR’. It’s why we win peer-judged international effectiveness awards, and it helps us live our own proposition: #createingenious

Our Ethos

Our 3 i's

01

Inspired Insights

Need to look at things from a different angle? Sometimes you just don’t know what you don’t know. Using a powerful combination of data analysis, desk research and qualitative/quantitative techniques, we’ll create a strategic communications strategy for you. Discover what your prospects want to hear and how you can approach it from a fresh point of view.

 

02

Ingenious Ideas

You’ve got the aspiration; we’ve got the ideas. We understand that great stories rely on strong narratives derived from data. But they also engage audiences emotionally and influence their behaviours. Our ideas workshops will put you under the spotlight and come up with creative new ways to tell your stories to win hearts and minds.

intelligent measurement
03

Intelligent Measurement

Let’s see just how well we’ve done. As one of the very first UK agencies proudly named a PRCA measurement champion, we’re not here to blind you with vanity metrics. We present clear, incisive reports that demonstrate our impact on your business and communications goals – with metrics and insights that stand up in the boardroom. Our measurement approach has been celebrated by the Association for Measurement and Evaluation of Communications through multiple Global award wins.  

Every successful PR agency understands the benefits of working with the community.

That’s why we’re committed to championing social causes and re-investing our media successes into the people that need us most.

Each year, we donate 1% of our annual profits to a chosen charity to show our gratitude and support. We offer pro bono work to causes we believe in, as well as discounted rates for charities. Our local communities have done so much for us and we’re keen to give something back.

Our Clients

Booze brands to theme parks, baby gear to travel – there’s no limit when it comes to our clients. But they do all have one thing in common: they’re courageous disruptors that want to challenge the norms and push boundaries. And they’ve all had incredible success with Smoking Gun.

Your Career

Want to work for an organisation that isn’t afraid to challenge the norm? We care more about lateral thinking and creative genius than gaps on a CV. Astound us with your ideas and we’ll welcome you with open arms, whether you’re a PR pro or a social media novice.

It goes without saying that you have to match our values too – bring your aspiration and you’ll fit right in. Find out more about vacancies on our jobs page.

 

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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…