As a result we combined our creative muscle with our powerhouse newsmaking expertise to reframe what a Eurocamp holiday consists of.
Through campaigns, robust, always-on press office activity and a carefully curated selection of influencers, we re-wrote the narrative around Eurocamp.
It saw us highlight the fantastic facilities available to holiday makers from the extensive accommodation options to the endless activities.
We also showcased the stunning Insta-friendly locations across Europe where the parcs are located, while making a virtue of the exceptional value for money the breaks provide.
And we leveraged Eurocamp’s 50-year heritage – to provide an expert voice on how we holiday today.