In addition to this, Henry hand delivered scrolls with invitations to the event to influential journalists in the local area to ensure our listing didn’t just sit at the bottom of an inbox, but instead stood out amongst the media.

Blogger Cookery Challenge – to generate pre- and post-event coverage from local bloggers, we targeted a number of NW bloggers based on social influence, blog rankings and online visibility to take part in our Tudor Cookery Challenge. We shared Tudor recipes, videos and sent blogger packs challenging participants to recreate their own Tudor dish, encouraging them to reference the upcoming event in their posts.

Press office – there were four strands to our general press office activity we executed to create a buzz around the event in the local area. We issued a diary notice to all regional media, targeted what’s on and event listings in national and regional press, placed competitions in regional titles, and pitched interviews with Historic Royal Palaces spokespeople to national, regional and broadcast media.

We also held a press day at the event for regional media, with regional news programme ITV Granada Reports even hosting the weather live from Tudors on Tours, and then issued images from the event to local media post-event.