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PR & Reputation Management Company

Rascal + Friends X CoComelon


Rascal + Friends chose Smoking Gun as its expert UK mother and baby PR partner to help launch its new nappy range in collaboration with the immensely popular children’s TV show, CoComelon.

  • Introduce the limited edition Rascal + Friends CoComelon nappy range to national, lifestyle, parenting and trade media to help drive sales in the UK & Ireland
  • Exclusively launch the range in Tesco by securing stand-out product placement media coverage amongst national, lifestyle and mother & baby media
  • Enhance brand recognition and credibility by associating Rascal + Friends, an award-winning nappy brand, with the highly popular and globally watched CoComelon kids’ show through newsmaking 
  • Ensure Rascal + Friends’ ‘no nasties’ key message and brand values stayed front and centre across all communications


As experts in mother & baby brands, we used our media contacts from national, trade, lifestyle and parenting publications to select the most influential and relevant writers to receive a media pack which would start our conversations for this exciting launch.

Following the initial launch to consumer and trade media to announce the collaboration, we then worked closely with the brand’s in-house nappy expert to curate newsmaking stories that not only carefully included the CoComelon range, but also provided parents with ingenious tips and hacks. 

Throughout all this activity, we also had a continuous drumbeat of product placement activity which would act as a sales driver by directing consumers to the Tesco listings online and in-store.


Product sell out

Product low-stock or sold out across Tesco stores and online in UK & Ireland following the launch

20 pieces of high profile media coverage

across print and online, with a potential reach of 88 million

Hitting the nationals

Coverage in key national titles including The Sun, Daily Mirror and Sunday Express

Parenting bibles

Features in key parenting titles including Mother & Baby and MyBaba


of coverage directed readers to buy at Tescos


of coverage included Rascal + Friends key messaging

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