As experts in mother & baby brands, we used our media contacts from national, trade, lifestyle and parenting publications to select the most influential and relevant writers to receive a media pack which would start our conversations for this exciting launch.
Following the initial launch to consumer and trade media to announce the collaboration, we then worked closely with the brand’s in-house nappy expert to curate newsmaking stories that not only carefully included the CoComelon range, but also provided parents with ingenious tips and hacks.
Throughout all this activity, we also had a continuous drumbeat of product placement activity which would act as a sales driver by directing consumers to the Tesco listings online and in-store.
