Created a campaign to communicate the feeling of freedom and ‘zen’ from only paying once for items that you can actually afford, rather than becoming trapped in a cycle of debt

The design of three striking billboards raising awareness about the YOPO campaign and aims

Conducted research around consumer attitudes to Buy Now Pay Later financing and outreached to media with the findings

Interviewed case studies involving real people who had fallen into a debt trap thanks to Buy Now Pay Later products

Liaised with influencer and campaigner Alice Tapper, founder of Go Fund Yourself and an expert in financial literacy and inclusion, who launched the campaign content with OpenMoney

Brought in other influencers such as male trend expert Ed Lemont (Mr Thirty Something) and lifestyle specialist Tabitha Warley, while also reaching out to a number of micro influencers to help spread the message

Organised and oversaw a broadcast day with OpenMoney financial advisor Anthony Morrow and Alice Tapper, including media training