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Influencer Marketing Agency

Content Creation Agency

PR & Reputation Management Company

#YOPO You Only Pay Once with OpenMoney

objectives

Smoking Gun was drafted by online financial and investment advice platform OpenMoney to raise awareness around the dangers of Buy Now Pay Later financing products, which were seeing a huge rise in popularity and, at the time, were completely unregulated. The finance PR client wanted to achieve the following:

  • Create and drive conversations around debt, money worries and the controversial Buy Now Pay Later financing – joining the campaign for them to be regulated
  • Position OpenMoney as a consumer finance champion pushing for a better, fairer financial sector
  • Secure high profile media coverage in quality titles
  • Bring web traffic to the You Only Pay Once (YOPO) campaign page to improve search visibility

thanks to our work, OpenMoney claimed the following results:

14 pieces of media coverage

including 13 national hits, and 1 regional. Titles such as The Sun, The Times, The Daily Telegraph, Sunday People, iNews, YourMoney.com and ThisIsMoney.co.uk all ran stories

100%

of reports contained key messaging

32

Instagram influencer stories, with a total reach of 42,125

In February 2021

it was announced that Buy Now Buy Later products would be regulated by the FCA

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