Using a range of products, calendar dates and social trends, Smoking Gun identified relevant news and feature angles to develop into a series of press stories for the media.
- Newsjacking Wimbledon by sharing comment on the ‘Tennis Bracelet’ trend, boosting awareness of Clogau’s product range across lifestyle titles
- Compiling essential tips and tricks from Clogau’s jewellery expert for taking your best-loved pieces on holiday and how to protect them
- Targeting gift guides for Valentine’s Day, Mother’s Day, Black Friday, Christmas, and more
- Compiling product guides in line with jewellery trends across TikTok and Instagram, as well as trending TV shows on streaming platforms
- Working reactively to draft numerous ‘get the look’ fashion guides using Clogau products on the back of Royal looks making the news