Tech PR

Opening the Door

By simplifying complex ideas into memorable stories, we create campaigns that not only generate buzz but also build trust and brand loyalty

A Bespoke Tech PR Approach

No two tech companies are the same, and their PR strategies shouldn’t be either. At Smoking Gun, we start by understanding your product, market, and business objectives, then craft a plan that directly addresses your unique challenges. Whether you want to position your brand as a thought leader or need a full-scale PR overhaul, every solution we provide is tailored for maximum impact.

We take a data-driven approach, digging into industry trends and audience behaviours to create messaging that cuts through the noise. From simplifying tech jargon into engaging stories to pinpointing relevant media outlets, we aim to align your PR activities with tangible business results. Rather than one-size-fits-all tactics, we offer solutions designed to fit your objectives, timelines, and budget.

Strategic Planning: Challenging Assumptions

Tech is constantly evolving, so relying on yesterday’s insights can leave you behind the curve. That’s why we begin each campaign with thorough market research—analysing your competition, your audience, and the emerging trends in your sector. By challenging assumptions, we create strategies that adapt to the fast pace of the tech world.

This research-first mindset ensures your PR efforts aren’t just effective today but remain relevant as industry conditions change. Whether you’re a B2B SaaS startup or a consumer-facing Fintech, we look beyond short-term wins to position your brand for long-term visibility and growth. It’s about balancing immediate impact with forward-thinking strategies that keep your message fresh.

Media Relations: The Tech Sector’s Window to the World

Building media relationships is essential for getting your innovations in front of the right eyes. From top-tier publications to niche blogs, we identify the channels most likely to amplify your story. Our team specialises in creating angles that resonate with journalists, turning your product updates and launches into newsworthy items that capture attention.

By focusing on substance and clarity, we ensure even the most complex technologies are explained in ways media outlets can easily translate for their audiences. Whether you’re aiming for mainstream recognition or credibility within specialised tech circles, we tailor our outreach to secure ongoing, high-quality coverage that elevates your brand’s profile.

PR Spend: Measure, Justify, and Excel

Every pound you invest in PR should come with clear, measurable outcomes. At Smoking Gun, we set tangible objectives and track performance using advanced analytics. From media mentions and share of voice to web traffic and lead generation, we provide visibility into how your PR initiatives influence your broader business goals.

Because our campaigns are data-driven, we can pivot quickly when market conditions change or when certain strategies aren’t delivering as expected. This agility ensures you’re always getting the most out of your PR spend—no guesswork, just results you can see and measure.

Sector-Specific Expertise: Tailored PR for Every Tech Niche

Tech isn’t one-size-fits-all. Whether you’re in Fintech, SaaS, IoT, or beyond, each sector demands its own approach. We excel at diving deep into your particular niche, understanding regulatory requirements, audience expectations, and the competitive landscape. This specialised knowledge allows us to create content that resonates—whether it’s positioning a consumer-facing app or explaining the ROI of an enterprise software solution.

By staying current on industry shifts, we help you speak to each segment of your audience in the language they understand. Our strategies go beyond general “tech talk,” ensuring every press release, interview, and thought leadership piece is both accurate and engaging.

Lighting the Path Forward

Tech PR should do more than just generate buzz—it should shape perceptions and foster trust. At Smoking Gun PR, we combine our strategic communications expertise with in-depth industry knowledge to help you build a strong, lasting reputation. Whether you’re a startup in need of brand credibility or an established company aiming to reinforce market leadership, we provide PR solutions designed to propel you forward.

Ready to make your mark? We’d love to hear more about your ambitions and challenges. Get in touch today to discover how our tailored Tech PR strategies can elevate your brand in a crowded, ever-evolving marketplace.

Our Other Tech PR Sectors

Retail Tech PR

Focusing on clear, strategic communication that helps technology-driven retail brands gain trust, visibility, and industry influence

SAAS PR

SaaS companies deliver powerful tech but often get lost in the crowd. We strike the perfect balance between deep-dive detail and big-picture benefits—so your brand shines for both decision-makers and commercial audiences.

Software PR

True Software PR involves translating complex solutions into straightforward, captivating stories that resonate with your audience.

IoT PR

Achieving tangible outcomes goes beyond throwing around buzzwords like “smart devices” or “edge computing.” We set metrics—ranging from media visibility to lead generation.

Fintech PR

To stand out, you need a PR strategy that breaks through the noise, builds trust, and turns complex financial solutions into compelling stories

CRM PR

Ditch the one-way megaphone and start real conversations. CRM PR merges data-driven insights with genuine dialogue, earning trust, advocacy, and enduring growth for your brand.

B2B Tech PR

Standing out requires more than a traditional PR playbook. Audiences demand clarity, credibility, and a sense of connection.