PR & Reputation Management Company

Launching YoungOnes

objectives

For its launch into Manchester, our home city and its first UK location outside of London, Dutch scale-up YoungOnes wanted to generate brand awareness among local businesses through quality B2B media relations.

The freelance staffing platform, which turbocharges connections between freelancers and employers, sought to drive business sign-ups.

strategy

Our mission was to get YoungOnes seen and heard by the right businesses across retail, hospitality, events and manufacturing sectors. We needed to establish its credibility and make the brand memorable.

We drafted multiple press stories highlighting YoungOnes’ success so far in the Netherlands and in London, and announcing news of the Manchester launch to media and influencers across the region.

Utilising the authentic voices of local business owners to illustrate existing recruitment pain points for Manchester businesses (and specifically the city’s renowned nightlife), we positioned YoungOnes as a much needed solution to these issues.

We needed to communicate the YoungOnes’ technology and fresh approach to matching businesses with quality freelancers, while demonstrating the benefits to the workers as well to raise awareness from both sides of the marketplace.

execution

We pitched to local business press, trade verticals, SME titles, and recruitment/HR titles to reach relevant audiences who would identify with the staffing problems YoungOnes’ seeks to solve.

We also secured spots in relevant media titles’ newsletters to reach their subscribers – highly engaged local business owners.

Working with key outlet Insider Media, we leveraged an exclusive announcement of YoungOnes’ future expansion plans to launch in Leeds to generate feature-length coverage.

results

Stand-out media placements

Coverage with backlinks in high domain authority wish-list media including Insider, TheBusinessDesk.com, Business Cloud and Prolific North

Building profile

All coverage included a quote from a YoungOnes spokesperson, heroing key messaging

880,000

Total potential reach of campaign content

results

Stand-out media placements

Building profile

880,000

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