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PR & Reputation Management Company

Content Creation Agency

Silentnight Sleepy Stories

objectives

Silentnight is one of our most beloved consumer PR clients, Britain’s leading sleep expert and a huge household name. Already the first word on everyone’s lips when it comes to bedtime, we decided to cement that reputation through a cross-channel campaign engaging with families over their bedtime reading habits— a conversation our brand should lead.

results

112

individual pieces of press coverage, including The Guardian, Daily Express and First News

7,500,000

Total press reach of more

23,000

Reached brand competition message schools across the UK, engaging pupils, teachers and heads alike

More than 500

competition entries, exceeding the client’s KPI of 100

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