Food & Drink PR Agency

Tuck in.

Nothing gets the world talking
like a good plate of food.

While you’re taking care of the taste, we’ll take care of the sights and sounds as we prepare our award-winning food and drink PR campaigns. From meticulous research into plant-based products to killer content for drinks brands, we’ll serve it all up with a little creative ingenious and proven track record.

You can’t taste a PR campaign. So how do you get their mouths watering?

Simple. You come to Smoking Gun – a specialist food & drink PR agency. Having worked with brands from snappy vegan start-ups to supermarket heroes and luxury drinks brands, we understand the food and drink industry like no other. Looking for a bold campaign to help you get a new product off the ground? Come to us for market insights and fresh content ideas that put your vision front and centre.

Everybody has different tastes, and every industry has different challenges. We’ll help you navigate the low seasons to drive demand for your hospitality business 365 days a year – creating experiences that customers will want to shout about.

Taking a risk? We’re all ears. We’ve got years of experience helping innovative food & drink brands launch never-before-seen concepts. We’ll recommend the best routes to elevate your brand across the media landscape and get customers talking – whether that’s a partnership with the next big TikTok influencer or a trade interview read by target buyers.

As a food & drink PR agency, we offer a wide range of services tailored to meet the unique needs of businesses within the culinary space. Our team of PR and social media experts is passionate about food and beverage, and we’re committed to delivering bespoke campaigns that elevate your brand and generate excitement.

Whether you’re flipping burgers or flambéing steaks, we’ll take care of the creative.

Media Relations

Through our extensive experience working with key media outlets, journalists and influencers, we secure extensive coverage for your brand. Through strategic press stories, media pitches and targeted outreach, we ensure your story reaches the right audience.

Influencer Marketing

In today's digital landscape, influencer collaboration is vital. We identify and partner with prominent social media influencers who align with your brand's values, expanding your reach to engaged audiences.

Social Media Management

Our experienced social media team creates captivating content and engaging campaigns across various platforms. From Instagram to TikTok, we ensure your brand remains relevant and connected with food enthusiasts and consumers.

Content Creation

Our creative team develops compelling content that resonates with your target audience. From high-quality food photography to engaging video campaigns, we craft content that showcases the essence of your brand and tells a delicious story.

Crisis Communication

Should challenges arise, our crisis communication experts are here to protect your brand's reputation. We respond swiftly and strategically to manage crises effectively, mitigating any potential damage.

Event Planning

From exclusive tastings to grand product launches, we orchestrate memorable events that leave a lasting impression on guests and generate buzz around your brand.

Market Insights

Backed by industry expertise and in-depth research, we provide valuable market insights that inform your business decisions. Our understanding of current food and drink trends helps you stay ahead in a competitive market.

Brand Partnerships

We identify strategic partnerships to enhance your brand's visibility and expand its reach. Collaborating with complementary brands and event bodies creates exciting cross-promotional opportunities that boost your presence in the market.

Trade Show Representation

Our team ensures your brand stands out at trade shows and industry events, attracting potential buyers and partners. We’ll be on hand to engage with prospective buyers, create content, and setup media interviews.

Award Submissions

Recognition through awards can elevate your brand's credibility and reputation. We meticulously prepare and submit award entries on your behalf, increasing your chances of receiving well-deserved accolades.