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Beth Tweddle Gymnastics – Sporting House


Children’s activity organisation Sporting House was launching two new sport and leisure facilities in the North West for its sub-brands, swim! and Beth Tweddle Gymnastics got in touch with Smoking Gun PR for specialist health & fitness PR support.

Former Olympic swimmer Steve Parry launched a new swim! centre for young children in Oldham, while former Olympic gymnast Beth Tweddle launched a state-of-the-art gymnastics centre in Bolton.

Both centres launched to provide lessons tailored to babies and young children in both swimming and gymnastics respectively, with courses and programmes specially designed by Steve and Beth.

As experts in the health & fitness PR industry, Smoking Gun worked with Sporting House on a dual-campaign to launch both sites, with the objective to drive regional media coverage and class sign ups in the local community, as well as positioning both as the ‘go-to’ places for lessons in the North West.

results and impact

23 pieces of media coverage

across national and regional print, online and broadcast titles including the Manchester Evening News, BBC Radio Manchester, MSN, Oldham Times and Bolton FM

Attendance of ITV Granada Reports

which came to film a segment at the swim! Centre

Coverage from local bloggers

class sign ups


of coverage included a booking call to action

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