Automotive PR Agency

What’s your drive?

Whether you’re launching the latest electric car or pioneering ground-breaking tyre technology, you need an automotive PR agency that can deliver business changing results. The motoring world has come on in leaps and bounds as brands focus on social impact, not horsepower. But that doesn’t mean compromising the drive.

Turbocharging your brand communications

From second hand networks to global automotive brands, we’ve worked with them all. No matter what size your company, we’ll win hearts and minds with our ingenious creativity. Grab headlines with research and stunts that make motorists tick. Reel in petrolheads with jaw-dropping social media content, digital marketing campaigns, and immersive experiences.

Cut through the noise and stop traffic – billboard traffic, not website traffic, naturally. It’s time to shake up the automotive industry – putting people and planet centre stage without compromising what made us fall in love with cars in the first place. Comfort. Speed. Design. Capture it all in jaw-dropping graphics and thought-provoking content.

Whether you think you can, or you think you can’t – you’re right.

We take the wisdom of Henry Ford and apply it to your automotive PR campaigns. If you’ve got the bravery to be bold, we’ve got the creativity to back it up. It’s why those household names you’ve heard of – think Nissan, Jaguar, Kumho, TyresontheDrive and Holts – trust us time and again. We take automotive preconceptions and shake them up – giving journalists a new angle and fuelling brand awareness.

Motoring has changed. And we’re keeping you miles ahead.

We’ve generated 9-figure ‘opportunities to see’ for the biggest automotive manufacturers, as well as multiple thousand digital brand mentions and huge yearly increases in website visitors. All you need to do is tell us your product story and brand challenge. We’ll give you the killer insights, the thought leadership, the stop-scroll creative.

Why Use An Automotive PR Firm?

Our team brings in-depth expertise and specialised knowledge of the automotive sector, enabling us to navigate the intricacies of this dynamic field effectively. From understanding the industry-specific jargon to staying up-to-date with emerging trends, our team is well-equipped to tailor strategies that resonate with your target audience.

We grasp the nuances and challenges unique to the automotive world, ensuring our communications are not only impactful but aligned with your brand’s identity.

With our focus on the automotive realm, we can deliver a level of insight, precision and relevance that sets us apart as the ideal choice for elevating your brand’s visibility and success within this specialised sector.

Content marketing for motorists

Get down to the heart of the matter with research-led thought leadership, make waves through timely TikTok campaigns and stop the scroll with polished video production.

Automotive PR campaigns

From national headlines to laser-targeting trade magazines, put your brand in the spotlight with creative content that drives results.

Showstopping automotive social media

Partner with the biggest names in the automotive field for a head-turning influencer marketing campaign. Make an impact with organic and paid social through ingenious copy and irresistible artwork.

The race is on.

Want to be less Clarkson and more Clark Kent? Let’s supercharge your strategic communications campaigns with modern automotive content. Go beyond the wheel and focus on social responsibility and customer experience – giving you the drive for success.

Project Management

It's not just about getting from A to B, it's how to effectively navigate the various legal constraints, market conditions and stakeholder expectations along the way. From product launches to celebrity endorsements, news stories to crisis management, our established project management teams will keep you on track while dodging those bumps in the road.

Events

From thrilling automotive showcases to captivating product launches, our automotive PR firm is dedicated to maximising your brand's visibility. We ensure that your event will be anything but ordinary, delivering a resounding success for your organisation.

Media Monitoring

Just imagine having access to every tweet, news article or online conversation and leveraging that valuable information to direct your company in the optimal direction. Our insights put you in control of your brand's image and strategic choices. So, get ready for an enlightening journey ahead!

Product Launches

Secure a leading position in the minds of your target audience by implementing a well-thought-out PR strategy designed to generate anticipation and enthusiasm for the grand unveiling. Our PR campaigns inject vigour into your launch, attracting media attention, influencer support and customer endorsements.

Crisis Management

In a crisis, every decision becomes critical. It's not merely about reacting quickly to an issue; it's about skillfully navigating through the problem while safeguarding your brand's reputation and maintaining the trust of your stakeholders. Our swift action and thoughtful communications are designed to address the challenges and steer you back on track.

Awards & Sponsorship

We understand the significance of awards and sponsorships in propelling your business forward. We leverage our industry expertise and wide network to help you stand out, gain recognition and attract big-name sponsors. It's all about putting your brand in the spotlight.

Corporate Communications

Via tailored corporate communications, our campaigns are designed to elevate your brand's visibility and reputation. Through strategic storytelling and targeted messaging, we help you connect with your business audience on a deeper level, building trust and loyalty. Our expertise in navigating the nuances of the automotive sector ensures that your brand stands out, enabling you to achieve your business objectives and stay ahead of the competition.

Strategic Partner

We go beyond being a standard press office and are a true strategic partner. Our team consists of enthusiastic professionals with a deep passion for the automotive industry, including writers and strategists. Our goal is always to expand your customer base by driving greater brand recognition and increased excitement amongst your target audience.

Our Automotive Work

Showing Nissan’s Caring Side

Digital PR Agency

Prestone BRC

Digital PR Agency

Content Creation Agency

National Transport Provider

Crisis Communications Agency

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Other services

Content Creation

Whether it’s a new product that needs a head-turning launch, an event to sell out or an industry topic to turn into headlines, we’re the team to catapult your digital share of voice. We know how to create irresistible stories that journalists want to explore and memorable social content that engages your audience emotionally.

Digital PR

Media relations has come a long way. In today’s digital world, we’ve got the power to build links, assert authority and grab headlines – not only refining what you’ll say, but when, where and how.

Influencer Marketing

Harness the most powerful voices in word-of-mouth marketing, specific to your sector.

Social Media

Instagram. TikTok. Facebook. LinkedIn. Feeling overwhelmed? We’ll take you from shiny object syndrome to strategic social media planning. Those sexy campaigns you love didn’t crop up overnight. They’re the product of painstaking research, A/B testing and showstopping creative. Work with a social media agency that does all three.

Brand Voice Development

Next-level innovation is only as good as the ship that steers it. Discover actionable insights that fuel ingenious ideas for trailblazing, multi-channel campaigns: your roadmap to ground-breaking disruption.

Data and Insights

All great stories begin with a killer insight. Using actionable insights is intrinsic to Smoking Gun’s approach. It helps us to lead and strategically advise clients using facts – bespoke research rather than off the cuff hunches.