The Intention Unit blends 50+ years of industry-leading PR, social media and newsroom experience.

Headed up by strategy director Hayley Peters, it combines strategy, creativity and channel mastery with an editorial mindset, to deliver best in class storytelling that drives genuine audience action.

The Intention Unit focuses on utilising data tools and research capabilities such as audience and trends analysis to deliver robust strategies and disruptive ideas rooted in insight.

Our measurement frameworks are guided by AMEC and the Barcelona Principles, which are the global standard for public relations and communication measurement, established to guide practitioners in evaluating the effectiveness of their campaigns.

We do the thinking and heavy lifting that our clients don’t have the time to do and empower brands to step back, find clarity and tell compelling stories that ignite action.

The Intention Unit also features Carl Stroud, Smoking Gun’s chief storyteller, who has two decades of experience on Fleet Street as The Sun’s website editor, and Carly Chell who leads on the agency’s digital and influencer channel strategy.

To find out how The Intention Unit at Smoking Gun can help your business get in touch