What sets the Intention Unit apart is the combination of strategy, creative and channel execution, with an editorial mindset. The Unit is led by experts with backgrounds in journalism and digital marketing, ensuring that every strategy is not only insightful but also engaging and effective.

We don’t just deal with the top level and data – we are masters in creative storytelling and creativity – which sets our communications strategy unit apart from the standard approach.

The Intention Unit is already advising clients including Philips, American Golf and Alton Towers Resort – finding differentiated positioning with transformational results.

Whether you’re ready to launch or ready to change, our strategic development starts by taking a deep dive into your reputation, looking at what your audience are saying and thinking about your brand, product or sector. 

Analysing where you are now creates the baseline for improvement. Building smart reporting dashboards helps demonstrate progress to the C-Suite and across the business. We blend qual and quant research, social and search listening, and media analysis to draw a deep understanding of how you and your competitors are seen.

We’ll ask the tough questions – then challenge you to experiment with bigger, bolder ideas to furnish your reputation and drive organisational momentum.