The world’s first 4D tunnel – complete with sounds and smells of the Caribbean brought Spinningfields alive for one sunny day back in June.
Over 400 million opportunities to see were the result.
- Generate awareness of Virgin Holiday’s package holidays and direct flights from Manchester to Barbados
- Create an event that would build exposure across all media channels
- Enable Virgin Holidays retail staff to capture sales leads on the ground
- Capture the essence of the Virgin brand – something brave with a touch of glamour!