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Smoking Gun PR
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what we do

Digital PR Agency

Growing digital visibility

Media relations has come a long way. In today’s digital world, we’ve got the power to influence AI LLMs, earn links, assert authority and grab headlines. Are your comms keeping up?

Don't let your brand disappear

Through the power of earned media, combined with the techniques of performance marketing, Smoking Gun helps you play to the rules of modern visibility, while never compromising on brand storytelling that’s memorable, intelligent and unmistakably human.

We’ll tell your story in partnership with the right journalists and influencers to get your brand seen, heard and remembered. Our globally awarded strategic process has taken clients to Google’s No1 spot, grown AI share of voice and boosted brand love. So if you’re looking for business impact, you’ve found your partner. 

With AI technology rapidly changing the way people seek information and find products and services, building authority through media, commentary and cultural relevance has never been more business critical.

Looking to identify your brand’s current digital standing among its competitor set, and clearly map your next moves to win both share of visibility – and share of spend?

 

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Our Digital PR Work

what we do

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Our approach

Effective digital PR is a powerful blend of strategy, creativity and technical expertise. Our approach embraces the digital landscape while staying true to the timeless principles of traditional PR. We’re dedicated to helping your company achieve unprecedented success by securing top-tier media coverage, establishing thought leadership and driving meaningful engagement.

Blending tradition with innovation

With decades in the industry, we appreciate the fundamental elements of traditional PR, such as building strong media relationships and crafting compelling narratives. We amplify these techniques by integrating innovative digital strategies that leverage the power of online platforms, AI programmes, linkbuilding and social media.
1

Brand storytelling

Every business has its own unique identity, and we take great care to ensure that our storytelling aligns with your brand's values and voice. Our team crafts narratives that resonate with your target audience while staying authentic and consistent with your brand's identity.
2

Data-driven decision making

Data lies at the heart of our approach. We meticulously analyse market trends, social media movements, consumer behaviour, and domain authority to shape our Digital PR strategies. This data-driven approach enables us to identify the best linkbuilding opportunities, track campaign performance, and refine our efforts for optimal results.
3

Partnering with influencers and journalists

Over the years, we’ve cultivated strong relationships with prominent journalists and influencers in diverse industries. By carefully and thoughtfully collaborating with these key players, we secure valuable exposure for your brand, ensuring your message reaches a broader and more relevant audience.
4

Integrated campaigns for maximum impact

Our approach goes beyond isolated PR efforts. We integrate our digital PR campaigns with broader marketing approaches, creating a cohesive, multi-channel brand experience that has a lasting impact on your audience.
5

Measurable results, transparent reporting

Transparency is everything. Throughout our partnership, we provide regular, data-backed reports on the performance of your campaigns. Our focus on intelligent measurable ensures you receive tangible evidence of how PR is impacting your business goals.
6

Adaptability and agility

In the ever-evolving digital landscape, adaptability is key to staying ahead - that’s why it’s one of our core agency values. We continuously monitor industry trends and adjust our strategies to accommodate changes in AI tools, algorithms, consumer behaviour and emerging technologies.
7

Custom brand strategies

We understand that no two businesses are the same. Our team takes a bespoke approach by tailoring our services to address your unique challenges and opportunities. We’re committed to delivering results that drive business impact.
8

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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…