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Smoking Gun PR
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what we do

Digital PR Agency

It’s time to shout, louder.

Media relations has come a long way. In today’s digital world, we’ve got the power to undertake link building, assert authority and grab headlines – not only refining what you’ll say, but when, where and how.

Partner with the best journalists and influencers to give your brand the platform it deserves.

Building links as part of our digital PR services is the norm for us, yet we also keep stories on-brand. We’ll never generate non-relevant or off-topic stories in the name of SEO or organic rankings.

Our bold, strategic approach doesn’t turn its back on the traditional. Rather, it plays to its strengths, while adding a new layer of technical creativity. So, you want to establish yourself as a thought leader, while securing global coverage and boosting your brand awareness? You’ve come to the right place.

We don’t believe in playing it safe. We’ll partner you with the best journalists and influencers to give your brand the platform it deserves. Get your name on the world stage – we’re the team that’s taken clients to Google’s No1 spot, secured prime-time TV interviews and created viral interactive content. And the best part? Digital PR measurement is at our fingertips. We’ll give you facts and figures – not smoke and mirrors.

 

what we do

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Our Approach

Effective digital PR is a powerful blend of strategy, creativity and technical expertise. Our approach embraces the digital landscape while staying true to the timeless principles of traditional PR. We’re dedicated to helping your company achieve unprecedented success by securing top-tier media coverage, establishing thought leadership and driving meaningful engagement.

Blending Tradition with Innovation

With decades in the industry, we appreciate the fundamental elements of traditional PR, such as building strong media relationships and crafting compelling narratives. We amplify these techniques by integrating innovative digital strategies that leverage the power of online platforms, linkbuilding and social media.
1

Brand Storytelling

Every business has its own unique identity, and we take great care to ensure that our storytelling aligns with your brand's values and voice. Our team crafts narratives that resonate with your target audience while staying authentic and consistent with your brand's identity.
2

Data-Driven Decision Making

Data lies at the heart of our approach. We meticulously analyse market trends, social media movements, consumer behaviour, and domain authority to shape our Digital PR strategies. This data-driven approach enables us to identify the best linkbuilding opportunities, track campaign performance, and refine our efforts for optimal results.
3

Partnering with Influencers and Journalists

Over the years, we’ve cultivated strong relationships with prominent journalists and influencers in diverse industries. By carefully and thoughtfully collaborating with these key players, we secure valuable exposure for your brand, ensuring your message reaches a broader and more relevant audience.
4

Integrated Campaigns for Maximum Impact

Our approach goes beyond isolated PR efforts. We integrate our digital PR campaigns with broader marketing approaches, creating a cohesive, multi-channel brand experience that has a lasting impact on your audience.
5

Measurable Results, Transparent Reporting

At Smoking Gun, we believe in transparency. Throughout our partnership, we provide regular, data-backed reports on the performance of your campaigns. Our focus on intelligent measurable ensures you receive tangible evidence of our success.
6

Adaptability and Agility

In the ever-evolving digital landscape, adaptability is key to staying ahead - that’s why it’s one of our core agency values. We continuously monitor industry trends and adjust our strategies to accommodate changes in algorithms, consumer behaviour and emerging technologies.
7

Custom Solutions for Your Business:

We understand that no two businesses are the same. Our team takes a bespoke approach by tailoring our solutions to address your unique challenges and opportunities. We’re committed to delivering results that drive growth and achieve your business objectives.
8

Our Digital PR Work

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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…