Strategic influencer partnerships
Whether placing your product at the centre of family life or experiencing your brand through a money-can’t-buy experience, influencers make a difference. Our job is to create a strategic partnership between your brand and the right names.
So what is an influencer, anyway? It’s not all about follower figures, it’s about knowing who your audience will trust. We think of influencers as four basic types:
Social media first influencers became famous on social – building their trust and their personal brand around niche content like parenting.
Expert influencers are professionals or academics who are well-respected authorities in their field.
Famous first influencers rose to fame through their profession, such as sportspersons, and now have a large social following as a result.
Reality TV stars gain a social media following quickly for obvious reasons – but their fame may last less time.
From everyday families to academics and the nation’s sweethearts, we’ve done it all. With eyes on follower engagement and brand alignment, we’ll find you the perfect fit.
Give your brand the spotlight it deserves with an endorsement from a legend in your industry. Whether they’re a megastar or a micro-influencer with loyal disciples, they’re here to promote your brand. We’ll empower them to do this with our six-step approach: