Whether placing your product at the centre of family life or experiencing your brand through a money-can’t-buy experience, influencers make a difference. Our job is to create a strategic partnership between your brand and the right names.

So what is an influencer, anyway? It’s not all about follower figures, it’s about knowing who your audience will trust. We think of influencers as four basic types:

Social media first influencers became famous on social – building their trust and their personal brand around niche content like parenting.

Expert influencers are professionals or academics who are well-respected authorities in their field.

Famous first influencers rose to fame through their profession, such as sportspersons, and now have a large social following as a result.

Reality TV stars gain a social media following quickly for obvious reasons – but their fame may last less time.

From everyday families to academics and the nation’s sweethearts, we’ve done it all. With eyes on follower engagement and brand alignment, we’ll find you the perfect fit.

Give your brand the spotlight it deserves with an endorsement from a legend in your industry. Whether they’re a megastar or a micro-influencer with loyal disciples, they’re here to promote your brand. We’ll empower them to do this with our six-step approach:

Success hinges on the ability to create genuine connections and amplify brand impact. We understand that influencer partnerships are more than just transactions; they’re collaborations that transcend follower counts. 

Our expertise lies in identifying the right influencers for your brand, whether micro-influencers with niche followers or macro influencers with a global reach. By aligning their values with yours, we create campaigns that forge authentic connections.

So whether you’re aiming to tap into regional markets or be known on the international stage, our influencer campaigns go beyond flash-in-the-pan ads and endorsements. We take brands on a journey to discover the right personalities, voices and content to get to the heart of their audience’s lifestyles, interests and ethics.

Ready to embrace the transformative power of influencer marketing? Partner with Smoking Gun to ignite conversations, amplify impact and elevate your brand’s presence. Whether it’s micro or mega influencer, local or global reach, we’re here to craft influencer campaigns that transcend expectations and achieve remarkable results.

Contact us today and discover the art of influencer marketing that drives business growth while resonating authentically with your target audience. Your brand’s influence begins here.