We can all learn from our mistakes.
In a digital world where bad news spreads like wildfire, brands have to work twice as hard to maintain a positive public sentiment. Add a global pandemic and increased social consciousness to the mix and we need to work three times as hard. Public perception can turn on a dime, and as a crisis communications agency, it’s our job to stop this in its tracks – or avoid PR crises altogether.
A PR crisis can happen for any number of reasons. It could be an act of God or a human error – from manufacturing faults to unethical executive behaviour. We help you plan for, navigate and recover from a PR crisis – and take learnings forward for a solid future.
Your brand is only as strong as your public perception.
We have seen time and again some of the world’s largest brands making the biggest mistakes. From Susan Boyle’s unfortunate hashtag to Protein World’s ‘Beach Body Ready’ campaign, things can go wrong. Sometimes, it’s an error of judgement, whereas other times, many facets of the business are at play.
Our crisis management strategy starts before the crisis – training your communications teams in how to respond to the press without incriminating the brand. We’ll work with you to draft press releases, social media messaging and policy amendments that will drive change within the company. We’ll also monitor your brand sentiment around the clock to show you where changes should be made.