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Corporate Profiling


Planning a corporate profiling campaign involves meticulous preparation to ensure your brand’s values and mission are effectively communicated to your target audience. We start with thorough research to understand your market landscape, identify key competitors, and analyse industry trends. This foundational knowledge helps pinpoint opportunities and challenges that may impact your campaign’s success.

Next, we set clear, concise, and achievable objectives aligned with your overall business goals. Whether aiming to enhance brand awareness, build trust, or reposition your company, specific targets are crucial for measuring effectiveness.

Developing a compelling narrative is next, and sits at the heart of any corporate profiling strategy. We’ll craft a unique brand story that resonates with your audience and clearly communicates your values and purpose. This narrative addresses what your audience cares about and how your brand meets their needs.

Once your message is delivered, we’ll utilise social monitoring and listening to stay relevant and responsive to your audience’s needs. Our social monitoring reviews your activities to understand successes and failures, while social listening focuses on current trends and conversations. These insights help refine your messages and ensure they resonate with your target market.

Finally, throughout the entire process we keep key stakeholders involved to ensure alignment with broader organisational goals. Regular communication and feedback loops refine strategies and keep everyone on the same page, fostering a sense of ownership and commitment.


With the strategy phase over, it’s time to move onto implementation. This involves translating our planned narrative into action across various media channels, whilst ensuring we showcase your company’s values and achievements. A strategic approach ensures consistency and maximises reach, creating a cohesive brand image.

Media channels typically form the backbone of our efforts. Utilising a mix of earned, owned, and paid media ensures your message reaches a diverse audience. Earned media, such as press coverage and partnerships, lends credibility and can significantly expand your reach. Owned media, including your website, blog, and newsletters, gives you control over content and messaging, ensuring that your brand story is told accurately and effectively. Paid media, such as sponsored content and advertisements, can be targeted to specific audiences, amplifying your reach and impact.

Social media engagement will likely be crucial in today’s digital landscape. Platforms like Meta, X (formerly Twitter), LinkedIn, and Instagram allow us to share your brand narrative, achievements, and core messages in a consumable and interactive format. Social media enables real-time engagement with your audience, fostering a sense of community and loyalty. Using a mix of posts, videos, infographics, and stories, we highlight your brand’s personality and values. 

Building and maintaining strong relationships with the media forms our 3rd pillar. Journalists, influencers, and media partners can help amplify your message and lend third-party credibility to your brand. Regularly sharing press releases, thought leadership articles, and exclusive stories can keep your brand in the media spotlight. Hosting media events, webinars, and Q&A sessions with key company spokespeople can further strengthen these relationships, ensuring that your brand is top-of-mind for relevant industry news.


Evaluating the impact of corporate profiling is essential to ensure our efforts are effective. It requires measuring various metrics, analysing data, and continuously refining our strategy to enhance your brand’s reputation and engagement.

We start by establishing KPIs that align with your corporate profiling goals. Common KPIs include brand sentiment, audience engagement, earned media mentions, website traffic, and customer feedback. Tracking these metrics provides a quantitative measure of your campaign’s success and highlights areas for improvement.

We regularly evaluate these metrics to monitor performance and adapt your strategy to meet evolving audience needs and market dynamics. Scheduled evaluation sessions with key stakeholders ensure alignment with broader business objectives and foster continuous improvement. This iterative approach ensures your corporate profile remains relevant, engaging, and effective in building a strong, positive brand image.

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