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Helping Save Our Pools with Sporting House


With the coronavirus pandemic impacting both private and public purse, in the run up to Local Authorities setting budgets for the coming year, concerns about funding for, and the future of, many UK public swimming baths was high, with 230 sites thought to be at risk.

Smoking Gun was drafted in to create an awareness campaign about potential mass closures and the negative effect of this on children learning to swim, on behalf of Sports PR client Sporting House.

The aims were threefold — starting conversations with beleaguered local leisure services, councillors and school managers to making it clear there is another way to run swimming facilities and pressure authorities to guarantee pools will reopen post-pandemic.


133 print and online media hits

The Save Our Pools campaign resulted in 133 print and online media hits, with nationals including Yahoo!, MailOnline and BT Sport.

10 broadcast segments

including a spot on nation-wide television outlet Channel 5 News, and major local stations BBC Radio London, BBC Radio Merseyside and BBC Radio Leeds.

97% of the coverage

Sporting House was mentioned in 97% of the coverage.

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