create

ingenious

We are Smoking Gun

Ingenious communications.
Real business results.

Meet the agency for ballsy brands with brains.

Smoking Gun grows brand visibility, likeability and memorability to help you achieve your business goals.

We welcome the creatively courageous who want to stand up and be counted.

Our storytelling approach, underpinned by data, insight and rigorous measurement, shifts the big metrics – and it’s this that makes us the trusted partner for brands looking for tangible impact.

fortune
favours the bold

The bravest brands channel the ingenious.

Every PR agency can come up with creative ideas. Few agencies match superb strategy with cutting-edge storytelling and channel mastery. This is Smoking Gun’s point of difference.

Our social media, influencer and media relations campaigns shift behaviour, build trust, and change perceptions. We move audiences to action.

Anybody with a bold vision and a desire to form a genuine, open and lasting partnership with their communications agency is welcome at Smoking Gun.

Talk to us

publicity, persuasion and proof

Our established team of strategists, digital experts, publicists and former national news editors will challenge you to think differently and exceed your expectations.

The Intention Unit, our strategic planning division, has a proven process to ensure commercial impact.

Its rigorous ‘Intention to Impact’ programme provides clear direction, creative ideas that cut through, and campaigns that integrate seamlessly across channels – delivering better results, greater efficiency and proof of real impact.

Recognised globally with nine AMEC Awards for effectiveness, success is not marked by spikes in reach or engagement, but by business outcomes – sales, penetration, market share.

Strategy that succeeds

Moving the dial on AI discovery: A GEO case study in LLM visibility

Communications Strategy

Digital PR Agency

B2C PR Agency

Fry & Mighty – Taking back market share for Philips airfryer

Communications Strategy

Influencer Marketing Agency

PR & Reputation Management Company

Social Media Marketing Agency

B2C PR Agency

Food & Drink PR Agency

Retail PR

Nemesis Reborn: Back with a Vengeance

Content Creation Agency

Social Media Marketing Agency

PR & Reputation Management Company

B2C PR Agency

Travel & Leisure PR Agency

Original Source X Jamie Laing – Big Morning Energy

Content Creation Agency

Influencer Marketing Agency

Social Media Marketing Agency

B2C PR Agency

Retail PR

Cleaning up in a new category for Philips

Influencer Marketing Agency

B2C PR Agency

Homes & Interiors PR Agency

Game Changers – driving growth through inclusion for American Golf

Brand Positioning Agency

PR & Reputation Management Company

B2B PR Agency

Aptia: Launching the world’s biggest start-up

Brand Positioning Agency

Communications Strategy

Broadcast PR

PR & Reputation Management Company

B2B PR Agency

Financial Services & Fintech

Nemesis – campaign to close a legend

Content Creation Agency

PR & Reputation Management Company

Social Media Marketing Agency

Travel & Leisure PR Agency

Summer Loving: Launching Philips’ Handheld Steamer

Content Creation Agency

Influencer Marketing Agency

PR & Reputation Management Company

Social Media Marketing Agency

B2C PR Agency

Homes & Interiors PR Agency

Heartfelt Brews – Philips’ Influencers Share Love Through Coffee

Influencer Marketing Agency

Content Creation Agency

Social Media Marketing Agency

Communications Strategy

B2C PR Agency

Food & Drink PR Agency

Sam Thompson, Zara McDermott & Pete Wicks cuddle up in bed with a nice cup of coffee, playing up to their throuple reputation

Morning Mantra Rave for Original Source

Content Creation Agency

Social Media Marketing Agency

TikTok Marketing Agency

B2C PR Agency

Famous Duos- Brewing up a storm with PG Tips

Content Creation Agency

Influencer Marketing Agency

Social Media Marketing Agency

TikTok Marketing Agency

B2C PR Agency

Food & Drink PR Agency

FMCG PR

Transforming perceptions of Eurocamp

Digital PR Agency

PR & Reputation Management Company

Travel & Leisure PR Agency

Dare 2b Celebrity Partnerships

Influencer Marketing Agency

Content Creation Agency

Social Media Marketing Agency

Health & Fitness PR Agency

PG Tips – National Tea Anthem

Content Creation Agency

Social Media Marketing Agency

FMCG PR

Food & Drink PR Agency

Munchkin

Influencer Marketing Agency

Social Media Marketing Agency

Content Creation Agency

Mother & Baby

The Game Begins – launching The Curse at Alton Manor

Content Creation Agency

PR & Reputation Management Company

Social Media Marketing Agency

TikTok Marketing Agency

Travel & Leisure PR Agency

Bringing home the Interflora World Cup

PR & Reputation Management Company

Old J

Content Creation Agency

Social Media Marketing Agency

Influencer Marketing Agency

Food & Drink PR Agency

Girls Let’s Swim with Becky Adlington

Communications Strategy

PR & Reputation Management Company

Content Creation Agency

Health & Fitness PR Agency

Interflora’s Great British Bloom Off

Content Creation Agency

Social Media Marketing Agency

Influencer Marketing Agency

Travel & Leisure PR Agency

Landmann

Digital PR Agency

Homes & Interiors PR Agency

Virgin Holidays: Tunnel to Barbados

Content Creation Agency

Digital PR Agency

Travel & Leisure PR Agency

PR Stunt: Interflora ‘Pollen Station’

Content Creation Agency

PR & Reputation Management Company

Travel & Leisure PR Agency

Dare 2b X NEXT Influencer Launch Event

Influencer Marketing Agency

PR & Reputation Management Company

Health & Fitness PR Agency

Popping corks with Pink Prosecco

Digital PR Agency

Food & Drink PR Agency

Ambulance Service – Every Second Counts

Content Creation Agency

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what we do

Comms Strategy

Meet Smoking Gun’s Intention Unit – delivering research-led insight to craft comms strategies that cut through the noise and drive business impact for clients.

Influencer Marketing

Harness one of the most significant forces in modern marketing with creator storytelling.

Social Media

Our data-first social media campaigns resonate with precision. Our creative storytelling fosters emotional connection and memorability with social audiences.

Reputation Management

Harnessing the power of earned media to build your brand and move your audience.

Digital PR

Media relations has come a long way. In today’s digital world, we’ve got the power to influence AI LLMs, earn links, assert authority and grab headlines.

Content Creation

We know how to create irresistible stories and memorable digital content that engages your audience emotionally.

Learn more

The team demonstrated the perfect blend of strategic prowess and creative storytelling to bring us back to the fore – and the commercial results are undeniable
Tangible and impressive results with people and purpose at its heart
Smoking Gun stands out for its insight and ambition, earning recognition for excellence in communications planning, research and evaluation
Smoking Gun is scarily creative
I’m hugely impressed by the creativity of your campaign. Well done Smoking Gun!
Thank you for your hard work, tenacity and perseverance. I couldn’t be prouder