Property developers play a distinct role in the property sector, driving innovation and contributing to the diversity of available real estate. They are the architects of change, bringing fresh perspectives and innovative designs to the industry. Their projects shape the future of communities and set benchmarks for excellence.

Property developers’ primary PR objectives often include showcasing their developments, managing reputations effectively, accelerating sales, and promoting corporate profiling.

Our tailored PR strategies will therefore focus on development promotion, reputation management and corporate profiling. Tactics include media relations to showcase projects, strategic reputation management, and efforts to highlight the developer’s corporate identity.

Surveyors provide the critical evaluations and assessments that underpin informed decision-making. They bring a layer of expertise that goes beyond the surface, evaluating the health and safety of properties, chasing energy reviews and adding value to both tenants and landlords.

They often need to promote these ‘hidden’ services and manage their reputation effectively.

Our strategies focus on highlighting these value-added offerings via service showcasing, media relations to increase audience awareness and reputation management.

Construction firms are pivotal players in the property sector, commanding influence and shaping the landscape with high-end developments. Their developments redefine skylines and serve as benchmarks for the industry.

We have found that their PR objectives typically revolve around establishing and maintaining a strong brand presence, accelerating sales through strategic campaigns and showcasing their exceptional developments.

Our PR strategies usually focus on development promotion, brand awareness, and reputation management to satisfy these requirements. Tactics might include media relations for project showcases, corporate profiling to enhance brand identity, and sales-focused PR efforts to drive buyer interest.

Architects play a crucial role in shaping the visual identity of developments and contributing to both aesthetic and functional aspects. 

They are the visionaries behind the structures that define our surroundings. Their innovative designs shape developments and influence how people experience and interact with spaces.

Common PR requests will include a desire to showcase their expertise, network within the industry and leverage media relations for project exposure.

Our PR tactics for architects would include media relations for project showcases and events to enhance their visibility within the industry.

Just like asset managers, Smoking Gun believes in maximising returns for its clients.

Whilst asset management focuses on adding value to real estate as a form of investment, Smoking Gun believes in adding value to your business by showcasing the results you achieve on the platforms that will drive new business. 

We work with our clients to create marketing strategies that support their business objectives, creating compelling case study content, award entries and thought leadership articles to ensure they are seen as the best in class operators.

At the same time we ensure their brand is seen by the right people at the right time to support client acquisition and client retention.

We understand the importance of house building in the UK and more importantly the news, legislation and the stakeholders that drive it.

With a media team of former award-winning journalists, we are adept at finding and crafting powerful stories that will walk onto the news pages of national, regional and trade publications alike.

From public consultations to supporting sales strategies or delivering crisis communications support, we have the skills and experience to support your latest developments.