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Property PR Agency

Power Up The North

Understanding Tradition in the Property Sector

We recognise and respect the time-honoured traditions that define your sector. In an industry where trust and reputation are paramount, a traditional approach is synonymous with reliability and rigour. We acknowledge the significance of these values and work to complement them with media relations, content creation and social media management to enhance your reach and influence.

Transform your presence in the property sector with us – where tradition meets innovation, and excellence is our commitment. Discover the power of strategic communication that transcends boundaries and propels your brand to new heights.

Old Victorian building in Manchester

Embracing the Future: Digital PR and Social Media Management

While tradition forms the bedrock of the property sector, we understand the evolving communication landscape. At Smoking Gun we tailor our strategies to seamlessly integrate cutting-edge communication into your business – ensuring your firm maintains its reputation while adapting to a dynamic and competitive communication landscape.

Targeting Excellence: Specialising in Large Firms

Our tailored approaches are designed to meet industry leaders’ unique needs and aspirations. We understand the intricacies of managing reputations on a grand scale, ensuring that our strategies align with your business objectives and resonate with your audience.

city centre canal

Corporate Reputation

Our reputation management services meet the needs of businesses, high-profile individuals and the company C-Suite alike. Whether you’re a business aiming to enhance your brand image or an individual looking to amplify a positive online presence, our strategies are dynamic and adaptable, designed to align with your own personal goals and aspirations.

Hiring a reputable corporate reputation management agency is an investment that transcends damage control. It’s about proactively shaping the narrative surrounding you and your brand. In a world which demands more transparency from brands and their leaders than ever, a positive reputation is critical to success. Your reputation is invaluable to your brand’s success and protecting it should be a priority.

Interview with business woman

Supporting The Property Specialists

Property Developers

Property developers play a distinct role in the property sector, driving innovation and contributing to the diversity of available real estate. They are the architects of change, bringing fresh perspectives and innovative designs to the industry. Their projects shape the future of communities and set benchmarks for excellence.


Property developers’ primary PR objectives often include showcasing their developments, managing reputations effectively, accelerating sales, and promoting corporate profiling.


Our tailored PR strategies will therefore focus on development promotion, reputation management and corporate profiling. Tactics include media relations to showcase projects, strategic reputation management, and efforts to highlight the developer’s corporate identity.



Surveyors provide the critical evaluations and assessments that underpin informed decision-making. They bring a layer of expertise that goes beyond the surface, evaluating the health and safety of properties, chasing energy reviews and adding value to both tenants and landlords.


They often need to promote these ‘hidden’ services and manage their reputation effectively.


Our strategies focus on highlighting these value-added offerings via service showcasing, media relations to increase audience awareness and reputation management.


Construction Firms

Construction firms are pivotal players in the property sector, commanding influence and shaping the landscape with high-end developments. Their developments redefine skylines and serve as benchmarks for the industry.


We have found that their PR objectives typically revolve around establishing and maintaining a strong brand presence, accelerating sales through strategic campaigns and showcasing their exceptional developments.


Our PR strategies usually focus on development promotion, brand awareness, and reputation management to satisfy these requirements. Tactics might include media relations for project showcases, corporate profiling to enhance brand identity, and sales-focused PR efforts to drive buyer interest.



Architects play a crucial role in shaping the visual identity of developments and contributing to both aesthetic and functional aspects. 


They are the visionaries behind the structures that define our surroundings. Their innovative designs shape developments and influence how people experience and interact with spaces.

Common PR requests will include a desire to showcase their expertise, network within the industry and leverage media relations for project exposure.


Our PR tactics for architects would include media relations for project showcases and events to enhance their visibility within the industry.


Asset Managers

Just like asset managers, Smoking Gun believes in maximising returns for its clients.


Whilst asset management focuses on adding value to real estate as a form of investment, Smoking Gun believes in adding value to your business by showcasing the results you achieve on the platforms that will drive new business. 


We work with our clients to create marketing strategies that support their business objectives, creating compelling case study content, award entries and thought leadership articles to ensure they are seen as the best in class operators.


At the same time we ensure their brand is seen by the right people at the right time to support client acquisition and client retention.


House Builders

We understand the importance of house building in the UK and more importantly the news, legislation and the stakeholders that drive it.


With a media team of former award-winning journalists, we are adept at finding and crafting powerful stories that will walk onto the news pages of national, regional and trade publications alike.


From public consultations to supporting sales strategies or delivering crisis communications support, we have the skills and experience to support your latest developments.


Unlocking Success with Smoking Gun

At Smoking Gun we stand apart as your strategic PR partner, bringing unique strengths and capabilities to elevate your brand in the property sector. Our commitment goes beyond conventional PR; we are architects of communication strategies designed to transform challenges into opportunities.

We understand the traditional nature of your industry, where trust and reliability are the cornerstones of success. Our tailored approach respects these values while seamlessly integrating innovative PR strategies that keep you relevant. We don’t challenge tradition; we enhance it to ensure your brand maintains its esteemed reputation while evolving to meet the demands of a dynamic market.

What Sets Us Apart?

Our ability to craft inspired insights, ingenious ideas, and intelligent measurement. Our three-step process ensures your brand’s communication is not just effective but impactful. We leverage data and industry insights then merge these findings with our creative prowess to tailor strategies that resonate with your audience.

We understand that certain PR strategies may seem daunting; Influencer Marketing, for instance, can be a concern for businesses like yours. Rest assured, Smoking Gun is on your side. We navigate these strategies with finesse, ensuring they align with your brand values and contribute positively to your objectives.

Our approach is collaborative, always considering the unique dynamics of your sector.

Transform Your Presence with Smoking Gun

Our strategic communication campaigns, innovative ideas, and precise measurement techniques are designed to propel your business forward. 

Let us be your partner in navigating the intricacies of the property sector, turning challenges into triumphs.

Choose Smoking Gun — where tradition meets innovation, and success results from strategic collaboration. Elevate your brand, captivate your audience, and stand out from the competition with us by your side.

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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…