PR & Reputation Management Company
objectives
HR and health & safety consultancy, Citation, wanted to cement itself as a thought leader in employment law – offering advice and guidance to SME employers during a turbulent year, with first Brexit and then of course, you know what…
Since the Covid outbreak, business leaders everywhere have sought clarity on the day-to-day operations of their organisations, and often not known where they stand in terms of their duties towards safeguarding employees.
Smoking Gun worked with Citation to spearhead a media relations programme to offer both trade and consumer audiences guidance on navigating the pandemic at work.
strategy
Following the outbreak of Covid-19, many workplaces across the UK were forced to close, with staff told to work from home if possible.
For some sectors, however, workplaces never closed and many were left in the dark on how to operate safely amid the spread of the virus.
From bosses spying on remote workers, ensuring your workplace is meeting COVID-compliance guidelines and furloughing staff, to wearing facemasks and mandatory vaccines – there were many questions being asked by bosses and their staff.
We pitched expert insight from Citation’s employment law and health & safety brainboxes, to shed light on the madness.
across national and regional print, online, broadcast, trade and business media.
Feature-length interviews for Citation’s expert spokespeople on BBC Breakfast and BBC North West Tonight.
Coverage in The Sun, Guardian, Daily Express, Metro, HuffPost, Yahoo, BBC Radio 5 Live, LBC and TalkRadio.
Thought leadership features in sector-specific trade press including Nursery Management Today, The Carer and Maintenance & Engineering.
with 100% of media coverage containing the client’s desired key messaging.
Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…