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PR & Reputation Management Company



HR and health & safety consultancy, Citation, wanted to cement itself as a thought leader in employment law – offering advice and guidance to SME employers during a turbulent year, with first Brexit and then of course, you know what…

Since the Covid outbreak, business leaders everywhere have sought clarity on the day-to-day operations of their organisations, and often not known where they stand in terms of their duties towards safeguarding employees. 

Smoking Gun worked with Citation to spearhead a media relations programme to offer both trade and consumer audiences guidance on navigating the pandemic at work.


65 media hits

across national and regional print, online, broadcast, trade and business media.

TV interviews

Feature-length interviews for Citation’s expert spokespeople on BBC Breakfast and BBC North West Tonight.

National profiling

Coverage in The Sun, Guardian, Daily Express, Metro, HuffPost, Yahoo, BBC Radio 5 Live, LBC and TalkRadio.

Talk of the trade

Thought leadership features in sector-specific trade press including Nursery Management Today, The Carer and Maintenance & Engineering.

1 billion reach

with 100% of media coverage containing the client’s desired key messaging.

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