PR & Reputation Management Company
objectives
Bloom & Blossom knew it had an excellent product in its Very Hungry Caterpillar Baby Pillow Spray — designed to help little ones sleep soundly. But the brand needed to increase its visibility in a busy market and garner more attention from its target audience.
strategy
We developed a solid social media and content strategy to ensure all activity was structured, on-brand and working towards our objectives.
We utilised real customer feedback fromBloom & Blossom‘s social media channels to find examples of Bloom & Blossom’s Very Hungry Caterpillar Baby Pillow Spray having directly impacted sleep patterns. There were plenty to choose from, but 26-year-old mother-of-four Chloe Bashford really stood out.
Prior to using the product, her newborn had woke the household up every ten minutes throughout the night. Since buying the product, the tiny tot was in the land of nod through until morning.
We approached leading national and regional news outlets, alongside specialist parenting publications, with the story. A comprehensive page-ready press release containing quotes, full details of the results, and offers of access to our case study was issued to UK media.
This was supplemented by a wider social media campaign, using Bloom & Blossom accounts as focal points. Followers were invited to share their experiences, fostering a loyal community through personal insights, accounts, support and advice. This generated more case studies that could be used in the future.
in 9 high profile titles including The Sun, The Mirror, Metro and Mail Online
to Bloom & Blossom homepage and product pages
Total potential reach from coverage
in the first 2 days of campaign go-live, with orders from Australia to Brazil
Client product selling out in under 2 hours on boots.com
Bloom & Blossom social post of all time
in Google Search prevalence for Bloom & Blossom within 24 hours of coverage appearing
Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…