PR & Reputation Management Company

Bravura Foods Veganuary

objectives

Seizing the opportunity presented by the rise in veganism across the UK, our food PR client Bravura Foods asked us to build the profile of both the company and its senior management team. This included:

Raising consumer awareness of all Bravura Food brands within the context of the potential health benefits of veganism
Increasing the visibility of top-level management and the co-founder, Lisa Gawthorne (also an author and Team GB athlete)
Capitalising on greater sales opportunities presented by Veganuary— the UK’s month-long campaign to promote an animal product-free diet

strategy

We pitched a number of profiling pieces to national print and online titles, including niche food supplements and general interest outlets

Vegan product round-ups were served to major digital and print titles with specific focus on leading lines Free From Fellows and Peanut Hottie

Shortlisting micro-influencers known to be Veganuary advocates, we mailed out gift packs containing product samples to secure mentions in blogs and social channels

We secured a ‘brand-in-hand’ opportunity, supplying 600 samples of Little Miracles to a well-being event hosted by Southport and Ormskirk NHS Trust

results

22

pieces of media coverage earned within one month— 275% over client KPI

7

media hits profiling Lisa Gawthorne— including Mail Online and The Sun

13

consumer product placement features— including The Independent, The Sun, Daily Mirror and Prima

89,876,620

Total potential reach

68

Average domain authority for online hits— industry average sits at 20

1/3

of coverage included a weblink to a retailer or Bravura

68%

of coverage contained a Bravura product image

results

22

7

13

89,876,620

68

1/3

68%

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