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PR & Reputation Management Company

Bravura Foods Veganuary


Seizing the opportunity presented by the rise in veganism across the UK, our food PR client Bravura Foods asked us to build the profile of both the company and its senior management team. This included:

  • Raising consumer awareness of all Bravura Food brands within the context of the potential health benefits of veganism
  • Increasing the visibility of top-level management and the co-founder, Lisa Gawthorne (also an author and Team GB athlete)
  • Capitalising on greater sales opportunities presented by Veganuary— the UK’s month-long campaign to promote an animal product-free diet



pieces of media coverage earned within one month— 275% over client KPI


media hits profiling Lisa Gawthorne— including Mail Online and The Sun


consumer product placement features— including The Independent, The Sun, Daily Mirror and Prima


Total potential reach


Average domain authority for online hits— industry average sits at 20


of coverage included a weblink to a retailer or Bravura


of coverage contained a Bravura product image

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