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Our News

Smoking Gun hits two hole in ones – winning both corporate and consumer briefs for American Golf

The UK’s largest golf retailer, American Golf, has appointed Smoking Gun to handle both its corporate and consumer comms. We are delivering two separate media relations briefs for the retail giant whose vision is to become the ultimate one-stop destination for everything a golfer requires. Leveraging our media relations expertise, we will drive mass brand … Continued

Comms

Our News

PR

Social Media & Digital

Philips small domestic appliance account win for Smoking Gun

Smoking Gun has been appointed on a retained basis by Versuni, owners of the Philips domestic appliance business, following a competitive pitch process. The six figure account covers an integrated communications brief comprising campaigns, press office, influencer and social media marketing. Philips previously worked with three separate agencies for PR, social and influencer work and … Continued

Blog

Measurement And Evaluation

It’s measurement month- Five techniques for killer insights to inform your PR strategy

At Smoking Gun, we don’t do PR. We do intelligent, disruptive, ingenious communications campaigns – that solve real business problems.  Supporting brand marketers not to ‘make noise’ but to achieve their organisational goals takes more than great ideas. To really mfove the dial on improving reputation, growing awareness, changing perceptions or increasing sales, ‘Inspired Insights’ … Continued

How To Guides

The Rise Of The Shrewd Shopper

Introducing Smoking Gun’s brand playbook to make it onto the nation’s shopping list.

Case files

Influencer marketing

Major influence: Celebrity partnerships that work

SEE HOW WE HELPED DARE 2B SMASH ITS COMMUNICATIONS GOALS Done right, influencer marketing has proved its clout when it comes to building brand love and loyalty, growing audiences and catapulting awareness. Successful influencer campaigns spark some of the most authentic and powerful connections with your audience. When sportswear brand Dare 2b came to us … Continued

Case Studies

Experiential Marketing

PR & Comms

Brand building experiential – that delivers in the round

The nation’s biggest brands trust Smoking Gun to deliver on their biggest moments – and nothing transports consumers to the heart of your brand quite like immersive experiences and memorable stunts. But we don’t just deliver flash in the pan moments. Our experiential campaigns engage audiences across platforms to build a coherent narrative to stunning … Continued

Events

Social Media

Brand building on TikTok webinar: 5 essential insights

TikTok is no longer the new kid on the block. However, many brands are still unsure where to start with one of the fastest growing and most influential social media platforms.  So, as part of our Summer Series, Smoking Gun held a webinar to provide actionable insights to help marketing teams build their brand and … Continued

Blog

Media News

PR & Comms

PR stories for today’s newsroom – tips for success

The nation’s newsrooms are transforming at an unprecedented pace.  In response, Smoking Gun recently held a webinar to help brands and marketing professionals to navigate this new earned media landscape. Led by our Head Of Media Carl Stroud, The Future Of The Newsroom was crammed with invaluable insights and practical tips. Missed it? Watch the … Continued

Blog

Social Media

Social Media Management for Beginners – Building a Strong Online Presence

Every business knows that social media is one of the most powerful promotional tools available to them. When used to your advantage, it’s an essential aspect of any strong online presence – whether you’re a public figure, established brand or fresh-faced start-up. But getting it right when it comes to setting up and running social … Continued

Blog

PR

From Traditional to Digital – The Evolution of PR and its Impact on Businesses

PR has experienced a significant transformation over the past decade. Brought about by the rapid pace of technology and digital advancements, PR now looks completely different to its original form. The foundations are the same – employing creative communications and leveraging media contacts to help businesses to increase visibility and market share. But now the … Continued

Blog

Digital PR: The Future of B2C Public Relations

In today’s digital landscape, PR has evolved almost beyond recognition. Once upon a time we relied almost exclusively on traditional media outreach, events and press releases. But now there are many different channels and types of media to choose from, driven by shifts in consumer behaviour which are increasingly demanding a revaluation of PR approaches. … Continued

Our News

PR & Comms

Smoking Gun seals the deal with Cryos International to launch its first UK sperm bank

Smoking Gun is delighted to have been appointed by Cryos International, the world’s largest sperm and egg bank, to launch its first UK location in Manchester. Smoking Gun will leverage its expertise in integrated communications to generate buzz around the opening, whilst challenging misconceptions around sperm donation and encouraging men to apply to be a donor.  … Continued

Blog

PR

Mastering the 7 Cs of PR: Why B2C Organisations Should Take Note

Mastering the 7 Cs of PR is a specialist skill – but there are some key elements any budding PR professional (or B2C business owner) can learn to help them gain greater exposure for their brand. That’s why we put together this simple guide based on one of the seminal works of our vocation – … Continued

Our News

Hat trick heroes! Smoking Gun is up for 3 Prolific North Champions Awards

At Smoking Gun, we’re firm believers in the power of creativity, innovation, and excellence in PR and communications. We’re thrilled to announce our nominations for not one, not two, but three prestigious Prolific North Champions Awards. These awards recognise the outstanding achievements of companies, teams, and individuals across the North of England in various fields … Continued

B2B

Our News

Smoking Gun scores a double with new client wins

We are excited to announce two new retained clients for our growing B2B division, ESP Play and QUEST Electrical. Both companies have appointed Smoking Gun to spearhead their integrated communications efforts, marking a significant milestone in our continued growth and success. ESP Play, a leading provider and manufacturer of playground equipment, has chosen Smoking Gun … Continued

Content marketing

Crafting Compelling Content Part 4: Mastering effective writing styles and audience engagement  

During this 4-part series, we’ve covered absolutely everything you need to know about planning, creating and sharing compelling content. Now we’re really getting into the nitty-gritty of what it takes to make your content as persuasive and memorable as possible. In the age of AI, where more companies are relying on the likes of Bard … Continued

Our News

PR Moment Awards: Smoking Gun is up for 10 awards

We are thrilled to announce that we have been shortlisted for an impressive 10 PR Moment Awards. This recognition stands as a testament to our commitment to excellence and creativity in delivering impactful campaigns for our clients. We are proud to share these nominations with our fantastic clients Alton Towers Resort, Interflora, and Dee Set across … Continued
Guide to influencer marketing

Blog

Influencer marketing

Unlocking the Influencer Code: A Step-by-Step Guide to Skyrocket Your Brand’s Success

Influencer marketing is a buzzword in today’s digital marketing and PR landscape – a phenomenon that’s exploded within the past decade. Now most companies, even the smallest businesses and start-ups, are looking to utilise influencer marketing to help boost their profile and profits in some way. But what is it, how does it work, and … Continued

B2B

Our News

PR

Smoking Gun’s new B2B division scores major client wins

Just six months after launching our B2B offering, we are proud to announce a raft of new business wins. Led by our Commercial Director and Head of B2B Caroline Aspinall, we have won a number of significant competitive pitches across property, finance, technology and manufacturing – billing over £400,0000 already. To add more firepower to … Continued

Blog

Social Media

Mastering Social Media Management: Proven Tactics for Growth

Most companies know that social media has a crucial role to play when promoting their products or services. Across all industries, strategies focused around social networks now form a sizeable chunk of marketing activity.  But mastering social media management, understanding its importance in driving brand growth and staying up-to-date on the latest trends is easier … Continued

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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…