resources & news

You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.

Our News

Smoking Gun hits two hole in ones – winning both corporate and consumer briefs for American Golf

The UK’s largest golf retailer, American Golf, has appointed Smoking Gun to handle both its corporate and consumer comms. We are delivering two separate media relations briefs for the retail giant whose vision is to become the ultimate one-stop destination for everything a golfer requires. Leveraging our media relations expertise, we will drive mass brand … Continued

Comms

Our News

PR

Social Media & Digital

Philips small domestic appliance account win for Smoking Gun

Smoking Gun has been appointed on a retained basis by Versuni, owners of the Philips domestic appliance business, following a competitive pitch process. The six figure account covers an integrated communications brief comprising campaigns, press office, influencer and social media marketing. Philips previously worked with three separate agencies for PR, social and influencer work and … Continued

Blog

Measurement And Evaluation

It’s measurement month- Five techniques for killer insights to inform your PR strategy

At Smoking Gun, we don’t do PR. We do intelligent, disruptive, ingenious communications campaigns – that solve real business problems. Supporting brand marketers not to ‘make noise’ but to achieve their organisational goals takes more than great ideas. To really mfove the dial on improving reputation, growing awareness, changing perceptions or increasing sales, ‘Inspired Insights’ … Continued

How To Guides

The Rise Of The Shrewd Shopper

Introducing Smoking Gun’s brand playbook to make it onto the nation’s shopping list.

Case files

Influencer marketing

Major influence: Celebrity partnerships that work

SEE HOW WE HELPED DARE 2B SMASH ITS COMMUNICATIONS GOALS Done right, influencer marketing has proved its clout when it comes to building brand love and loyalty, growing audiences and catapulting awareness. Successful influencer campaigns spark some of the most authentic and powerful connections with your audience. When sportswear brand Dare 2b came to us … Continued

Case Studies

Experiential Marketing

PR & Comms

Brand building experiential – that delivers in the round

The nation’s biggest brands trust Smoking Gun to deliver on their biggest moments – and nothing transports consumers to the heart of your brand quite like immersive experiences and memorable stunts. But we don’t just deliver flash in the pan moments. Our experiential campaigns engage audiences across platforms to build a coherent narrative to stunning … Continued

Events

Social Media

Brand building on TikTok webinar: 5 essential insights

TikTok is no longer the new kid on the block. However, many brands are still unsure where to start with one of the fastest growing and most influential social media platforms. So, as part of our Summer Series, Smoking Gun held a webinar to provide actionable insights to help marketing teams build their brand and … Continued

Blog

Media News

PR & Comms

PR stories for today’s newsroom – tips for success

The nation’s newsrooms are transforming at an unprecedented pace. In response, Smoking Gun recently held a webinar to help brands and marketing professionals to navigate this new earned media landscape. Led by our Head Of Media Carl Stroud, The Future Of The Newsroom was crammed with invaluable insights and practical tips. Missed it? Watch the … Continued

Blog

Digital marketing

Digital PR and SEO: A Dynamic Duo for Online Success

You might think of digital PR and SEO as distant cousins – but they’re actually an important power couple. Two disciplines that complement each other to capture customer attention amongst the competitive algorithms of the digital world. People live online, spending an average of 6.5 hours a day glued to their screens. So, to stay … Continued

Blog

The Future of PR

If you’ve ever wondered how PR shifted from long, stuffy press releases to influencer product hauls on Instagram, then you’re already familiar with the dramatic changes in modern digital public relations. There’s been a seismic shift in the marketing world since the rise of the internet, evolving from traditional media comprising of print, radio and … Continued

Uncategorized

Navigating PR Crises in the Digital Era

Accidents happen, and mistakes are made. But in this digital era, nothing stays private for long, and every trip up is one share button away from becoming a PR nightmare. The days of dealing with crises behind closed doors are gone, and the court of public opinion is never closed. So with just one wrong … Continued

Uncategorized

Crisis-proofing your property brand: a crisis communications primer

Crises in the property sector often show up unexpectedly – and they can cause a huge amount of chaos when they do. Be it a legal battle, a financial fallout or angry tenants – crisis management is a high-risk affair, and getting it wrong can destroy your brand’s reputation and bottom line. For this reason … Continued

Media News

newspapers

PR

Inside the chaos in the nation’s newsrooms…

Britain’s biggest news publishers have been forced into taking drastic action after recent changes by Google saw their traffic collapse overnight. Titles including The Sun and The MailOnline have long relied on their content appearing high up in search results to drive engagement. But a change to Google’s core algorithm has had dramatic consequences for … Continued

Blog

PR

The Playbook for Silly Season Success

Stretching from late July to early September is a period that fills the nation’s newsrooms with dread. It is of course Silly Season. It is a time when the usual cut and thrust of Westminster politics is absent from the news agenda as MPs pack their bags for their summer holidays. Our captains of industry … Continued

Old Victorian building in Manchester

Blog

Building Trust Brick by Brick: The Role of Corporate Profiling in The Property Sector

Trust really is the foundation of all real estate success. It’s as essential as a hard hat on a construction site, but can be as challenging to build as an IKEA flatpack blindfolded, with no instructions. This is an industry with high stakes, and strong relationships can make or break a corporate image. Corporate profiling … Continued

B2B

Blog

Unlocking the power of digital PR – B2B strategies for success

Successful PR in 2024 employs a powerful blend of strategy, technical experience and creativity that holistically elevates traditional PR by embracing the digital landscape with a multi-channel approach. From SEO and content marketing to influencer marketing and social media techniques, brands must consistently deliver disruptive and attention-grabbing campaigns to stay ahead of the curve. For B2B … Continued

B2B

Blog

Uncategorized

Why B2B Businesses Should Care About The 3 A’s Of PR: Authenticity, Advocacy, and Amplification

Let’s face it – B2B PR is often nothing short of baffling for businesses, with so much to consider and so many pitfalls to navigate. That’s why we focus on results-driven, no-nonsense PR support whilst offering insight and inspiration through these helpful guides – and it’s also why we’d love to share with you the … Continued

B2B

Blog

Uncategorized

B2B PR Strategies: Unlocking Visibility and Growth

In PR, we find a slightly excessive focus on the B2C market. It’s understandable since, traditionally, this was where much of the PR activity took place, but what about businesses that sell to other businesses? Shouldn’t they also be able to use these strategies and techniques to reach a larger market share and achieve enhanced … Continued

B2B

Blog

Beyond the Basics: Unleashing the 5 Ps of PR

PR isn’t just about media kits, interviews and press releases. In our rapidly evolving and diverse commercial landscape, this straightforward approach simply doesn’t cut it anymore. For B2B companies in particular overcoming the challenge of engaging other businesses, especially on social media, requires a specialised and targeted toolkit. With so much to consider and more … Continued

Blog

Social Media

Social Media Management for Beginners – Building a Strong Online Presence

Every business knows that social media is one of the most powerful promotional tools available to them. When used to your advantage, it’s an essential aspect of any strong online presence – whether you’re a public figure, established brand or fresh-faced start-up. But getting it right when it comes to setting up and running social … Continued

Our Awards

Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…