Live ecommerce shopping feeds with clickable products
The power of TikTok
TikTok is no longer the new kid on the block. With a respected ad platform and its innovative TikTok Shop feature, it is one of the fastest growing social media platforms. Increasingly, brands are turning to TikTok to drive conversions at scale, creating real brand impact.
In 2022, 1/3 of marketers wanted to start using TikTok, while 45% were already using the platform for influencer marketing. And with 50% of users saying TikTok helps them decide what to buy, it’s no surprise brands are looking to adopt it as a core part of the marketing mix.
There are no two ways about it: the platform has exploded in the 2020s and TikTok optimisation is finding itself at the heart of communications strategies.
But it takes time, effort and resources to get it right. From organic content to brand awareness through TikTok ads, Smoking Gun is the social media agency that can support you now.
Watch our ‘Brand Building on TikTok’ webinar here for 5 essential insights.
In the early days, TikTok was seen as a platform solely for Gen Z. But not anymore.
The channel has exploded in recent years, and the TikTok influencer is now king. The number of UK TikTok users rose from 9.8 million in 2020 to over 13.3 million in 2021, and app downloads are set to reach 16.8 million by 2024.
While the younger generation is always the first to use new technologies, just as they did with Facebook and Instagram, the average member age is rising quickly, with a huge demographic and wide audience. As Millennials go beyond platforms like Snapchat or even LinkedIn, we’re seeing new opportunities every day.
With millions of users on TikTok daily, there are great case studies for investing in this platform. We’ve witnessed many different age groups are constantly creating, communicating, learning, shopping and using the app for their own entertainment. This presents a huge opportunity for brands. If your brand is looking for a TikTok advertising agency, you’ve come to the right place.
Successful TikTok campaigns can spark some of the most genuine and powerful connections with your audience, but it’s having the know how to deliver tried and tested campaigns that is key. Partner with Smoking Gun to deliver award-winning social media marketing campaigns, winning hearts and minds through data-driven content.
From digital marketing strategy to managing creators, ad management to content creation, our experienced team understands how to make TikTokers tick. We’re not just about ‘making more noise’ – our campaigns are designed to help you achieve your specific business and comms goals.
Set yourself KPIs and understand the metrics that set your brand apart from the rest. Devise a multi-pronged TikTok strategy that works in partnership with your SEO or other social media platforms.
Successful campaigns start with a creative content strategy. At Smoking Gun, we’ll work with you to harness TikTok influencer marketing or make TikTok creators out of your teams. Educate your audience or stage a brand takeover with this socially powerful tool. This isn’t just about the algorithm: it’s about ingenious creativity that cuts through the noise.
Ready to influence others with your creativity? Need help getting started with an influencer marketing agency? We work with brave brands from start-ups to market leaders. Get in touch to see how we can help you succeed now – [email protected]
Live ecommerce shopping feeds with clickable products
In-platform end-to-end content creators’ tools
In-depth insights showcasing what matters to your target audience
Aggregate masses of UGC from active users via #
Tailor-made sharable stickers, filters and special effects
Post side-by-side with a video from another TikTok content creator
Whether it’s a new product that needs a head-turning launch, an event to sell out or an industry topic to turn into headlines, we’re the team to catapult your digital share of voice. We know how to create irresistible stories that journalists want to explore and memorable social content that engages your audience emotionally.
Instagram. TikTok. Facebook. LinkedIn. Feeling overwhelmed?We’ll take you from shiny object syndrome to strategic social media planning. Those sexy campaigns you love didn’t crop up overnight. They’re the product of painstaking research, A/B testing and showstopping creative. Work with a social media agency that does all three.
Harness the most powerful voices in word-of-mouth marketing, specific to your sector.
Whether it’s a new product that needs a triumphant launch, an event you want to sell out or a public relations and marketing team you can rely on to handle your entire press and communications arm, our track record speaks for itself. A reputation cemented through groundbreaking ideas and lateral thinking.
Next-level innovation is only as good as the ship that steers it. Discover actionable insights that fuel ingenious ideas for trailblazing, multi-channel campaigns: your roadmap to ground-breaking disruption.
Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…
amec Awards Winner
Excellence Awards Winner
PR moment.com awards winner
PR Week Top 150
Pride Awards Gold Winner
UK Social Media Communications Awards