TikTok Marketing Agency

The power of TikTok

TikTok is no longer the new kid on the block. With a respected ad platform and its innovative TikTok Shop feature, it is one of the fastest growing social media platforms. Increasingly, brands are turning to TikTok to drive conversions at scale, creating real brand impact.

In 2022, 1/3 of marketers wanted to start using TikTok, while 45% were already using the platform for influencer marketing. And with 50% of users saying TikTok helps them decide what to buy, it’s no surprise brands are looking to adopt it as a core part of the marketing mix.

There are no two ways about it: the platform has exploded in the 2020s and TikTok optimisation is finding itself at the heart of communications strategies.

But it takes time, effort and resources to get it right. From organic content to brand awareness through TikTok ads, Smoking Gun is the social media agency that can support you now.

Watch our ‘Brand Building on TikTok’ webinar here for 5 essential insights.

Who’s on TikTok?

In the early days, TikTok was seen as a platform solely for Gen Z. But not anymore.

The channel has exploded in recent years, and the TikTok influencer is now king. The number of UK TikTok users rose from 9.8 million in 2020 to over 13.3 million in 2021, and app downloads are set to reach 16.8 million by 2024.

While the younger generation is always the first to use new technologies, just as they did with Facebook and Instagram, the average member age is rising quickly, with a huge demographic and wide audience. As Millennials go beyond platforms like Snapchat or even LinkedIn, we’re seeing new opportunities every day.

With millions of users on TikTok daily, there are great case studies for investing in this platform. We’ve witnessed many different age groups are constantly creating, communicating, learning, shopping and using the app for their own entertainment. This presents a huge opportunity for brands. If your brand is looking for a TikTok advertising agency, you’ve come to the right place.

The right agency partner for TikTok fame

Successful TikTok campaigns can spark some of the most genuine and powerful connections with your audience, but it’s having the know how to deliver tried and tested campaigns that is key. Partner with Smoking Gun to deliver award-winning social media marketing campaigns, winning hearts and minds through data-driven content.

From digital marketing strategy to managing creators, ad management to content creation, our experienced team understands how to make TikTokers tick. We’re not just about ‘making more noise’ – our campaigns are designed to help you achieve your specific business and comms goals.

Set yourself KPIs and understand the metrics that set your brand apart from the rest. Devise a multi-pronged TikTok strategy that works in partnership with your SEO or other social media platforms.

How can TikTok work for your brand?

Successful campaigns start with a creative content strategy. At Smoking Gun, we’ll work with you to harness TikTok influencer marketing or make TikTok creators out of your teams. Educate your audience or stage a brand takeover with this socially powerful tool. This isn’t just about the algorithm: it’s about ingenious creativity that cuts through the noise.

Ready to influence others with your creativity? Need help getting started with an influencer marketing agency? We work with brave brands from start-ups to market leaders. Get in touch to see how we can help you succeed now – [email protected]

TikTok – a platform punching above its weight - From TikTok ad campaigns to collaborations with a huge influencer network, here are just some of our favourite TikTok features…

TIKTOK SHOP

Live ecommerce shopping feeds with clickable products

CREATOR MARKETPLACE

In-platform end-to-end content creators’ tools

LIVE TREND DATA

In-depth insights showcasing what matters to your target audience

BRANDED HASHTAG CHALLENGE

Aggregate masses of UGC from active users via #

BRANDED EFFECTS

Tailor-made sharable stickers, filters and special effects

VIDEO PRODUCTION DUETS

Post side-by-side with a video from another TikTok content creator

what we do

Content Creation

Whether it’s a new product that needs a head-turning launch, an event to sell out or an industry topic to turn into headlines, we’re the team to catapult your digital share of voice. We know how to create irresistible stories that journalists want to explore and memorable social content that engages your audience emotionally.

Social Media

Instagram. TikTok. Facebook. LinkedIn. Feeling overwhelmed? We’ll take you from shiny object syndrome to strategic social media planning. Those sexy campaigns you love didn’t crop up overnight. They’re the product of painstaking research, A/B testing and showstopping creative. Work with a social media agency that does all three.

Influencer Marketing

Harness the most powerful voices in word-of-mouth marketing, specific to your sector.

Brand Voice Development

Next-level innovation is only as good as the ship that steers it. Discover actionable insights that fuel ingenious ideas for trailblazing, multi-channel campaigns: your roadmap to ground-breaking disruption.

Digital PR

Media relations has come a long way. In today’s digital world, we’ve got the power to build links, assert authority and grab headlines – not only refining what you’ll say, but when, where and how.

Data and Insights

All great stories begin with a killer insight. Using actionable insights is intrinsic to Smoking Gun’s approach. It helps us to lead and strategically advise clients using facts – bespoke research rather than off the cuff hunches.

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