Case files
Healthcare PR Case Study: Melanoma UK
Smoking Gun flexed its healthcare PR muscles to raise awareness about one of the deadliest diseases in the UK, and the charity fighting to help sufferers.
resources & news
You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.
First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.
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Social Media & Digital
What social media lessons can we take from Fortnite and Marshmello
After a phenomenon in which millions 'attended' a virtual gig in a gaming world, we consider what this means for social media, event partnerships and more.
How to conduct a brand message audit (for marketing and employee engagement)
Brand message isn't just what gets said to customers, it's about internal comms and employee engagement, too. Here's how to ensure yours never gets lost.
Advertising
Newsletter
Not working with us: 6 sexist Valentine adverts to prove we’re still in trouble
It's just two weeks until the most romantic day of the year, but brands still cause offence when creating Valentine's campaigns. As these examples show.
Newsletter
Social Media & Marketing
Social media masterclass: Turning fans into superfans
How do you encourage, attract and collaborate with your public social media champions? We talk you through the steps to guarantee superfans come flying in.
Newsletter
Rick's Rambles
Is manwashing marketing’s biggest new misdemeanour?
After Gillette's toxic masculinity critique beware of marketing claiming to get woke without doing anything, says Smoking Gun's MD Rick Guttridge
Employee engagement doesn't count, the type of employee engagement does
The finish our month-long focus on employee engagement with perhaps the most important lesson of all; never forget that not all engagement is good.
Employee engagement
Employee engagement investment is vital for company growth this year
Employee engagement is no silver bullet, but as UK companies face potentially tough times ahead it could help safeguard revenue (and help keep talent).
5 ways to better use your employee engagement survey data
Employee engagement surveys are either a waste of time and money, or actionable weapons in the internal comms arsenal. Here's how to make yours the latter.
Employee engagement
Great internal communications relies on a ground up, not top down POV
Even with the most up-to-date technology and varied means of spreading messages, if you don't see things from the ground up your internal communications is doomed to failure.
Employee engagement
Ignore these internal communications tools at your peril in 2019
Let's make this year better than the last for internal communications. Presenting some of the best tools with which to master yours.
Newsletter
UK Influencer marketing by Smoking Gun PR
We may not have a crystal ball, but we’ve got years of experience and forward-thinking staff with up-to-the-minute knowledge in a range of comms sectors. From slow news to Snapchat falling out of favour, you heard these here first.
Newsletter
Naughty list: 2018 in PR, marketing and comms failures
As part of our 2018 Almanac, we run through the worst PR, marketing, social and digital mistakes from the industry this year.
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Subscribe on LinkedInOur Awards
Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…
amec Awards Winner
Excellence Awards Winner
PR moment.com awards winner
PR Week Top 150
Pride Awards Gold Winner
UK Social Media Communications Awards
Prolific North
Creative Moment
NDA 2023