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Content Creation Agency

Social Media Marketing Agency

Influencer Marketing Agency

Interflora’s Great British Bloom Off



Global flower delivery giant Interflora recognised its need to be more relevant and appealing to a younger audience. It knew creative social media content could be the answer and wanted a focus on Instagram content.

The brand wanted Smoking Gun to:

  • Increase Instagram acquisition
  • Boost brand loyalty
  • Engage younger consumers without alienating older established audiences
  • Shift public perception of the brand as old-fashioned, as per in-house research


Development of framework and format for a new Instagram video series on IGTV, with different florists competing in four weekly stages showcasing their unique skills and personalities via social media content

Introduced a People’s Choice mechanic, allowing social media audiences to engage and vote for their favourite florists after each weekly episode

Enlisted ‘Florist to the Stars’ Simon Lycett, interiors expert and influencer Eva Sonaike, and leading floral consultant Karen Barnes as influencers, judges and faces of the show

Handled all filming and logistics — which took place over a single day — including photography for more creative content


3.8 million video views

…90% above the target

9.4 million organic impressions

946,000 total playthroughs

5% follower growth

On target audience relevant platform, Instagram

Award winner

Campaign won a Creative Moment award for its exceptional content

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