Dare 2b Celebrity Partnerships

Influencer Marketing Agency

Content Creation Agency

Social Media Marketing Agency

objectives

When sportswear brand Dare 2b came to us to maximise high profile influencer collaborations which went beyond flash-in-the-pan ads and endorsements, we embarked on a journey to harness the personalities and content to get to the heart of its audience’s lifestyles, interests and ethics.

Our sights were fixed on building brand love and loyalty, growing audiences and catapulting awareness, while sparking authentic and powerful connections with the brand’s online community.

The result? Thousands of social media engagements, dozens of product placement hits (including headline show, This Morning) – and a celebrity-led campaign that spanned not only communications but e-commerce, in-store retail and digital advertising too.

strategy

We worked with four high profile personalities who resonated with different strands of Dare 2b’s customer base - Fleur East, Jermaine Jenas, Laura Whitmore and Pixie Lott.

We partnered with each in a unique way to create engaging content to tap into different lifestyles and interests – as well as the latest social media trends.

Smoking Gun managed idea generation, content production, and organic and paid amplification across channels.

What’s more, we reinforced the digital activity with high profile media placements for hero products from celebrity ranges to support the brand building and sales drive.

execution and results

We teamed TV presenter and Strictly darling Fleur East with influential dance content creators for a series of fun and energising TikTok Duets – where they stomped the floor side-by-side in Dare 2b’s statement activewear collection. Unique discount codes gave followers the incentive to shop and the content achieved more than 150,000 engagements.

We surprised an underperforming Cheshire Sunday League team with a visit from former England International and Tottenham Hotspur midfielder, Jermaine Jenas as they grouped for a training session. Jermaine offered his expertise on the game and kitted out the squad in his Dare 2b collection. Footage was shared with Jermaine’s mass social media following to engage and inspire football enthusiasts.

We worked with TV presenter Laura Whitmore on an Instagram content series which embraced making the most of every moment this summer by moving more – from yoga and dancing to relaxing walks and pottering around at home.

The Dare 2b collection sat authentically at the heart of the content, giving a glimpse into Laura’s daily lifestyle routines and providing irresistible links to shop. Content organically reached more than 300,000 people.

And finally, we enter the latest phase of our influencer marketing campaign with the launch of the On Piste With Pixie Lott collection, having identified Pixie as the personality to front the range and brokered the deal to welcome her on board.

Alongside our killer communications, the multi-channel campaign has gone live across e-commerce, in-store retail and digital advertising. Find out more here.

Our influencer activity was bolstered by national product placement with the likes of This Morning, MailOnline and Women’s Health, all supporting the brand awareness and sales drive, while cementing Dare 2b’s reputation as a quality performance sports brand.

SMOKING GUN IS WINNER OF AMEC, CIPR PRIDE & PRMOMENT AWARDS FOR ‘BEST AUDIENCE ENGAGEMENT’ & ‘BEST USE OF CONTENT’

Want to tap into our creativity and brand building skills? Talk to us today

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