We let the kids do the talking, inviting four mini quality testers into the Silentnight factory to put the Healthy Growth range through its paces. Donning white lab coats and goggles, and with the help of Silentnight’s cuddly mascot hippo, we filmed the children as they carried out the serious task of testing the mattresses, checking their high standards were met, from ‘super duper comfy’ to ‘no nasties’.

Smoking Gun oversaw the entire production process, from storyboarding and recruiting actors to directing the shoot and editing.