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Your customer is listening. What are you saying?

Few PR campaigns are as competitive as FMCG PR. With everyday products for the discernible consumer, we’re competing for share of voice, supermarket space and brand loyalty. We’ve also got the biggest audience to target – from wine connoisseurs to Gen Z makeup bloggers.

So, how can you create public relations campaigns that cut through the noise? With our decades of experience in food and drink PR, we’ve learned from the best – and the worst. Our award-winning, data-led approach looks at brand sentiment, customer trends and search data to help your product stand out from the competition. 

We know how to engage your audience – and key buyers too. 

Join the bravest brands in the FMCG sector

If there’s one thing FMCG PR is, it’s a whole lot of fun. We’ve worked on product launches for some of the most established cosmetic brands and we’ve guided start-ups looking to enter a new product into crowded markets.

The best FMCG communications agency understands exactly what your customers want, whether you’re pushing ice cream or anti-ageing cream. Our award-winning content creation captures hearts and minds, putting FMCG brands into the mindset of the buyer. What are their pain points? How does this product solve them? How do we want to make them feel?

We immerse ourselves in your brand’s DNA, becoming your strategic partner on the journey to success. Our ability to harness creativity, data and insights allows us to ignite brilliance in every campaign. With a fervent dedication to excellence, we craft PR strategies that define the trajectory of your brand.

We also understand that innovation is the currency of success in the fast-paced FMCG arena. Our results-driven approach embraces emerging trends and technologies to craft campaigns that resonate. By analysing data, understanding consumer behaviour and staying attuned to market dynamics, we position your brand as a trendsetter and thought leader in the ever-evolving FMCG landscape.

Navigating FMCG Communications

Strategic FMCG PR isn’t a one-size-fits-all endeavour. We recognise the unique challenges and opportunities that each FMCG brand presents, having worked on everything from baby moisturiser to tea bags! With a dynamic approach tailored to your brand voice and message, we craft campaigns that cut through the clutter. Our results-driven methodology is a testament to our commitment to securing not just media coverage and flash-in-the-pan social media moments, but impactful and authentic connections with your target audience.

Our track record is a collection of success stories. We’ve spearheaded product launches that have captivated hearts and driven sales while also guiding startups through the intricate path of entering saturated markets. Our strategies resonate across diverse FMCG sectors and reach the buyers that matter. 

Manchester food PR agency

Mastering the FMCG Social Media Landscape

In the fast-evolving world of FMCG, social media isn’t just a platform; it’s a dynamic realm where brands come to life, stories unfold and connections are forged. We understand that harnessing the power of social media within the FMCG sector requires a deep understanding of your market and a results-driven approach. We help to develop this integral component of your brand’s voice. 

With a finger on the pulse of ever-evolving social trends, we craft strategies that resonate with your audience. From captivating video to immersive experiences, our team curates a compelling digital narrative that brings your FMCG brand to life across platforms.

Social media marketing advice

Creating Conversations that Matter

Sparking meaningful conversations is the key to brand resonance in such a crowded arena. We excel at creating media stories and social media experiences that matter. We don’t just disseminate content; we initiate conversations that foster lasting connections. By understanding the nuances of your target audience, we craft messages that strike chords, addressing pain points and aspirations with finesse.

It’s not just about likes and shares; it’s about driving genuine interactions that translate into brand loyalty and sales.

So, are you ready to amplify your FMCG brand? Then, let us infuse your online presence with strategic brilliance. From content creation to community engagement, we’ll ensure your brand stands out and thrives. 

Unveiling Strategic FMCG PR with Smoking Gun

Smoking Gun is an industry leader with deep-rooted expertise in the FMCG sector. Our journey with clients has not only been about engaging consumers – our comms reach the buyers that matter, support you to secure critical listings and position you as a thought leader. 

From emerging brands with bold ambitions to established industry giants seeking fresh perspectives, we’ve partnered with diverse FMCG clients, from PG Tips to Munchkin. Our dedication to delivering tangible outcomes sets us apart. We’re not just about executing PR services; we’re about delivering results that propel your brand forward.

Ready to embark on a transformative journey of strategic FMCG PR? Talk to us today and unleash the potential of our results-driven PR services. Elevate your brand’s voice, transcend market expectations and captivate consumers with narratives that resonate and endure. Your brand’s success story starts here.

Smoking Gun Team

The biggest household names started somewhere. With the right consumer PR, so can you.

Who would have thought a humble oven cleaner could blow up social media with a scroll-stopping influencer campaign? Consumers are accessing content through so many channels now – from TikTok content to blog posts and eye-opening headline news. We’ll work with you to create a targeted digital marketing strategy, piquing the interest of journalists – and buyers – in your industry.

How we'll help you

Industry leading research for the FMCG sector

Keen to understand more about what your customers want? Our certified Qual Lite research methods ask the bold questions, gaining insights into buying trends and lifestyle choices.


Social media content to emotionally engage your audience

Create revolutionary reels to push up your organic reach, or partner with our paid ads teams to hike up ecommerce sales from launch to market domination.


Brand awareness for fast-moving consumer goods

Whether it’s building links for food PR or partnering with influencers for household goods, we’ll get your name out there. See results from an SEO, paid search and offline perspective.


Wrapped up in one neat little package

Engage your customers with competitions, video hacks, thought leadership articles and much more. We’re all on the hunt for products to make our lives easier – and we know you’ve got the solution. Now all you need is the strategic comms to get started. Enter: Smoking Gun. 

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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…