Skip to content
Smoking Gun PR
Talk to us

what we do

Brand Voice Development

Finding your brand voice and personality

In any market, a successful brand has to have a clear positioning - something that is true to the brand and has the ability to distinguish it from competitors.

Brand Positioning Agency

We help organisations and brands simplify what they stand for, identify their territory and communicate in ways that engage and activate audiences to better effect.

Whether you’re ready to launch or ready to change, our strategic development starts by taking a deep dive into your reputation, looking at what your audience are saying and thinking about your brand, product or sector. 

Analysing where you are now creates the baseline for improvement. Building smart reporting dashboards helps demonstrate progress to the C-Suite and across the business. We blend qual and quant research, social and search listening, and media analysis to draw a deep understanding of how you and your competitors are seen.

This helps us to discover the right messaging and tone of voice to engage with – it’s not just what you say but how you say it. 

We’ll ask the tough questions – then challenge you to experiment with bigger, bolder ideas to furnish your reputation and drive organisational momentum.

Strategy feeds killer execution

A goal without a plan is just a wish. We’re experts at turning ideas into action and driving impact.

You know your market better than anybody else, and nobody knows your customers like you do. But are you harnessing the power of content and the right channels to reach them?

Through a combination of data & insights discovery techniques, we help to define your audiences and their behaviours to better understand how, when and where to engage them.

Head-turning, courageous ideas that hammer home the impact of tried-and-tested marketing principles, with a fresh spark of creativity. Whether you’re looking for a single-channel communications strategy or a fully integrated approach, we’re here to help. With our guided strategic development, we’ll take you through the best methods to change how your desired audiences ‘think, feel and do’. 

And we don’t stand still. Once that bullet’s out of the gun, we’ve got our fingers on the pulse. We’re tracking, evaluating and reporting back to make sure your strategy continues to align with your current goals and your content aligns with your message. You’ll get a clear view of brand sentiment, awareness and influence, with actionable insights for the future.

Smoking Gun’s 3i approach

So, how do we work with you? We call it the 3i approach. Every great story starts with Inspired  Insights. As a data and insights agency, we’re not about guesswork or hunches: we’re about methodical approaches to meet the needs of your strategic communications plan – with quantitative and qualitative data.

Killer insights breed Ingenious Ideas. We’ll  help you identify your brand positioning – what you can truly offer that nobody else can – and bring your brand to life. Our research will power the creative, all centred around a razor-sharp brief that targets your customers and uses a sincere, authoritative message.

The final stage is Intelligent Measurement. We’re only as good as our results, and we use market-leading strategies to research our campaigns and deliver real change.

Our Brand Voice Work

what we do

Learn more

  • “Smoking Gun is scarily creative”

  • “I’m hugely impressed by the creativity of your campaign. Well done Smoking Gun” –  Chris Haslam,

Sign up for our
ingenious newsletters

Fill in the form to receive our ingenious newsletters packed full of industry insights, practical tips and just a little of our own news.

    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…