Logically, the key to any food & drink marketing campaign, providing the product is good, lies in actually getting people to try those products. Knowing Captain Kombucha fits this bill, and then some, we called on our extensive experience leveraging media relations and took the following steps:
Press release development and media outreach to support innovative, fresh flavours the brand had developed
Wishlist journalists targeted with gift packs
Relevant food and shopping slots targeted with outlet-specific pitches, supported by retail offers
London consumer media visited on-site
Activation of product consumer giveaways
James Hudson profile pitches to leading industry publications
Trade listings targeted with new product lines
Feature pitched in major B2B titles
Feature copy produced and sold into top-tier industry outlets