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PR & Reputation Management Company

Captain Kombucha

objectives

Captain Kombucha’s success in the health drink sector is well known. Nevertheless, the brand needed some food & drink marketing agency expertise to increase its position in this competitive market.

we were briefed to deliver

  • Achieve hits in relevant trade publications to communicate new listings and push an increase in retail interest and orders
  • Secure profile features and coverage for founder James Hudson in business press titles
  • Target consumer publications with the aim of driving purchase intent, with emphasis on the new Captain Kombucha lines

results

18 trade media hits

including The Grocer, Natural Products, Food Bev Media, Health Food Business, Just Drinks, Beverage Business World, Vegconomist, Can Tech International and Food Chain

3 business profiles

including The Grocer and Natural Products

19 consumer product placements

not least BBC Good Food, Woman’s Own, Vegan Living, Bella, Closer, Take A Break, TV Choice and Natural Health

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    Our Awards

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