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Influencer Marketing Agency



As experts in the much-hyped but potentially problematic world of influencer strategy and influencer campaign work, we were approached by mother & baby brand MAM to develop an influencer campaign to hero the brand and drive awareness of existing and new product lines.


Influencer outreach across mother & baby sector, shortlisting candidates at different levels of reach and across social platforms

Social sentiment analysis and listening to ascertain true potential of influencers

Full brief delivered to 40 influencers in MAM’s target customer base, including specific requirements and framework for campaign

Creative mailers, including product samples, developed and distributed to chosen influencers


75 million

pieces of press coverage, with 100% positive sentiment


Total influencer reach


Sustained engagement rate(exceeding industry standard)


Instagram Stories to MAM’s online shop


grid posts shared across influencer channels

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