SEE HOW WE HELPED DARE 2B SMASH ITS COMMUNICATIONS GOALS
Done right, influencer marketing has proved its clout when it comes to building brand love and loyalty, growing audiences and catapulting awareness. Successful influencer campaigns spark some of the most authentic and powerful connections with your audience.
When sportswear brand Dare 2b came to us to maximise high profile influencer collaborations which went beyond flash-in-the-pan ads and endorsements, we embarked on a journey to harness the personalities and content to get to the heart of its audience’s lifestyles, interests and ethics.
Smoking Gun managed idea generation, content production, and organic and paid amplification across channels.
What’s more, we reinforced the digital activity with high profile media placements for hero products from celebrity ranges to support the brand building and sales drive.
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Here are three stand-out moments that helped Dare 2b strike at the heart of its audience.
TIKTOK DUETS WITH FLEUR EAST
We partnered TV presenter and Strictly darling Fleur East with influential dance content creators for a series of fun and energising TikTok Duets – where they stomped the floor side-by-side in Dare 2b’s statement activewear collection. Unique discount codes gave followers the incentive to shop and the content achieved more than 150,000 engagements.
Watch the Duets in action here.
JERMAINE JENAS SURPRISES SUNDAY LEAGUE SQUAD
We surprised an underperforming Cheshire Sunday League team with a visit from former England International and Tottenham Hotspur midfielder, Jermaine Jenas as they grouped for a training session. Jermaine offered his expertise on the game and kitted out the squad in his Dare 2b collection. Footage was shared with Jermaine’s mass social media following to engage and inspire football enthusiasts.
He said: “It’s true what they say, if you’ve got the right gear you are often in the right mindset to play your best!”
See the action of the day on Jermaine’s Instagram here.
MOVE WITH LAURA WHITMORE
We worked with TV presenter Laura Whitmore on an Instagram content series which embraced making the most of every moment this summer by moving more – from yoga and dancing to relaxing walks and pottering around at home.
The Dare 2b collection sat authentically at the heart of the content, giving a glimpse into Laura’s daily lifestyle routines and providing irresistible links to shop. Content organically reached more than 300,000 people.
See Laura’s collection in action on Instagram here.
WINNER OF AMEC, CIPR PRIDE & PRMOMENT AWARDS FOR ‘BEST AUDIENCE ENGAGEMENT’ & ‘BEST USE OF CONTENT’
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