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The Blagger's Blog

The Blagger's Blog 4th July 2014

A weekly roundup of media news and talking points, sans effort   Thought for the Week  “Dear the internet, I’ve got an announcement to make. I’m having a reboot, a digital do-over. I’ve been on Twitter since January 2009, and I’m tired of the digital diarrhoea that has spewed forth from my fingers in the … Continued

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Lessons from Piers Morgan, the most influential journo on social media

As per The Drum today, it seems the former Daily Mirror editor turned most unlikely judge on Britain’s Got Talent has trumped his peers by receiving an award for being the most influential journalist on social media, according to Press Gazette. Needless to say, it’s confirmation of what every Manchester public relations agency has already … Continued

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Rick's Rambles

England expects. And manages expectations.

So that was that. Brazil 2014 isn’t over yet, but for most any connection to the tournament died with dreams of escaping Group D. Nevertheless, there are lessons to be learnt for any business owner, with this a textbook example of how not to disappoint the public, even when things don’t work out. Of course … Continued

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Bringing Barbados to Manchester with Virgin Holidays

Ever wondered what a Caribbean paradise would look like in North West England? So did we, hence the recent stunt we pulled off on behalf of Virgin Holidays. The travel giant tasked us with promoting its new direct route from Manchester Airport to Bridgetown, Barbados. The brief was simple, create a disruptive, experiential consumer-facing stunt, … Continued

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A chomp too far: Luis Suarez and the Real Time Advertising debate

If there’s one major talking point to come out of this year’s Brazilian World Cup then it’s that bite. Uruguay’s star forward has again sunk his teeth in where they really don’t belong, causing a huge furore, but is this appropriate material for brands to jump on in the hope of grabbing the public’s attention? … Continued

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Why social media advertising is now essential

The cliche goes things move fast online, and few areas run at the pace of commercial social media sales. As networks expand so too does their need for funding, meaning it’s becoming harder and harder not to pay as a brand-user. There was a time when employing social media to promote a product, event or … Continued

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June 2014 in the Smoking Gun study

Summer might be full of distractions, whether that’s great weather or last minute holiday plans, but here on Bridge Street we’ve still been hard at work. As is proved by another major client win, two great stunts and fantastic all round results. First up, we’re delighted to announce that kitchen giant Magnet Trade has appointed … Continued

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The Blagger's Blog

The Blagger's Blog 27th June 2014

A weekly roundup of media news and talking points, sans effort   Thought for the Week  “There is an issue with a lot of actors coming from privileged backgrounds. If someone says to them: ‘Can you do a play for free?’ they’ll say, ‘Yeah, of course, because mummy and daddy will sort me out.” Inbetweeners … Continued

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Why streams in the chart equates to improved marketing insights

There’s big news afoot in the music world, and one that’s relevant to the job of selling a product whether you work in music PR, marketing and advertising or not. But first let’s start with the basics. For anyone not glued to the relentless world of online news everyone from CMU Daily and Music Week … Continued

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The Blagger's Blog

The Blagger's Blog 20th June 2014

A weekly roundup of media news and talking points, sans effort   Thought for the Week  “I fell in love with football as I would later fall in love with women: suddenly, uncritically, giving no thought to the pain it would bring.??? English author and avid football fan Nick Hornby discussing his passion for the … Continued

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Why this award-winning PR agency likes Itcher

Here at Manchester’s most ingenious award-winning PR agency we pride ourselves on being quick to pick up on the latest digital developments. Which is no mean feat, given how quickly this landscape changes. The latest platform to catch our eye goes by the name of Itcher, a website, online magazine and mobile app that’s been … Continued

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A tunnel to Barbados for Virgin Holidays

Last week the team spent a busy, sunny day at The Lawn in Spinningfields, Manchester with Virgin Holidays, Michelle Keegan and a tunnel to a beautiful Bajan beach. With the gently wafting scent of pina colada and calypso music in the background, Michelle posed for pictures and imagined dropping through the world’s first 4D tunnel … Continued

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Is your firm polluting with its content marketing?

Forget what the scientists say. The biggest threat to the public is content pollution; the mass online build up of useless blog posts, videos, soundbites and images. More worrying still, the situation is only getting worse. Everywhere you look, at least in PR and media circles, someone in the room is discussing content marketing strategies. … Continued

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