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February 2015 in the Smoking Gun Study

No sooner had we been led to believe the frozen thermometer was thawing and temperatures plunged back below zero. Thankfully, though, with more award nominations, a high profile new event project, and another addition to the staff base, we’ve been too busy to feel the chill in the air. Nevertheless, March can’t come soon enough. … Continued

Media News

PR News

Social Media

UK media reach in numbers: What channel is right for you?

It’s a question every client rightly wants an answer to whenever a campaign gets underway. Just where should you focus your efforts to reach, educate and engage the audience that matters to you most? With this in mind, we thought it would be useful to share how the various media platforms stack up in terms … Continued

Social Media

Social media marketing: Not on Snapchat? Time to think about that

It’s a global phenomenon that has taken the social media world by storm. But can a platform focused on images that ‘self-destruct’ once posted really serve a purpose for digital and social media marketing? Snapchat, if you aren’t already aware, has been a runaway success since its launch. By last summer, it had hit the … Continued

PR News

UK election PR fails: Gaffes, mistakes and general stupidity

Things are hotting up in the world of British politics. The four most talked about parties are increasingly trying to outdo one another in the run up to May, when we all vote on the future of UK governance. So far, though, it could have been a far smoother ride for everyone involved, with UK election … Continued

Media News

PR News

Whistleblowers, commercial editorial and Peter Oborne

In the wake of the HSBC scandal, whereby Britain’s biggest bank – or rather its Swiss arm – has been found to have helped privileged clients to avoid paying their dues in tax to HMRC, a new an often overlooked media debate has been thrust into the spotlight. Commercial editorial is a phrase that understandably … Continued

Marketing News

Media News

PR News

Social Media

The Blagger's Blog

The Blagger's Blog 20th February 2015

A weekly roundup of media news and talking points, sans effort   Quote of the week “What happens when renewable energy runs out?” Victoria Ayling, Ukip parliamentary candidate for Great Grimsby on BBC’s Question Time this week- offering a great example of why public speakers should do at least one minute of Google research before … Continued

Our News

BBC Meet the Media at One Great George Street

We were lucky enough to be invited to attend the recent BBC Meet the Media event in London’s Westminster recently. The speaker, Simon Jack, was both engaging and interesting. Having previously worked as an investment banker, Simon forged a career in journalism before joining the the BBC. He worked as a presenter on BBC Breakfast … Continued

Our News

Lessons in PR success from a 'bad bank': Transparency and trust

It’s now seven years since the global financial meltdown that hit in 2008, a catastrophic crisis in the world economy that was, in part at least, a direct result of irresponsibility and a flagrant bending- if not breaking- of the rules in the hunt for greater profits on the part of the institutions at the … Continued

Our News

Social Media

Smoking hot social media trends

Social Media trends and statistics. Ever changing; impossible to keep up with but always important to know, especially when running brand social media campaigns. We’ve compiled a video, explaining some your unanswered digital questions. From Twitter trends, to Facebook facts and benchmarks; we want to keep you in the know this 2015. We live and … Continued

Marketing News

Media News

Social Media

The Blagger's Blog

The Blagger's Blog 13th February 2015

A weekly roundup of media news and talking points, sans effort   Quote of the week “To American readers he appeared to be only the latest evidence of decadent capitalism’s journey to hell in a handcart powered by bullshit.” Andrew Harrison in The Guardian on Tuesday, writing about AOL ‘digital prophet’, Shingy, in an article about … Continued

Marketing News

PR News

Social Media

Digital marketing: Google/Twitter shakeup we’ve been waiting for?

As reported by Bloomberg recently, Google and Twitter have apparently reached a new agreement whereby the search giant will once again start to index and display tweets in ‘real-time’ as part of their search engine results pages to users looking for relevant terms. Neither party have officially confirmed or commented on this agreement yet at … Continued

Marketing News

PR News

Social Media

Social networking: Don't call it a comeback- Yo + GPS = Big Things

People are always spouting about the next big thing to hit the digital world, and then the next big thing to hit the digital world after the previous next big thing. Beware of false prophets, though, as someone once wisely said, not least those with job titles like ‘Social Media Guru’ (remember those guys?) Digressions … Continued

The Blagger's Blog

Heart warming stories

Whether you’re a lover or a hater, Valentine’s Day is only hours away. Although it is often the basis of some questionable PR campaigns, we can’t help but have a soft spot for the day which manages to steal the nation with unwanted gifts and cheesy chat up lines. There is however the odd story … Continued

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