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Digital PR Agency

PR & Reputation Management Company

Willerby campaign with Dr Hilary Jones


Covid-19 saw a huge impact on travel PR, however the brands who maintain media presence at the start of lockdown were in a better place to maintain brand voice.

As holiday parks throughout the UK prepared to reopen post-lockdown and breathed a sigh of relief to be getting the summer season back on track, market leading holiday home manufacturer Willerby was seeking to capitalise on the trend for staycations and support its network of parks to get back up on their feet.

Our objective was to secure national press coverage to raise Willerby’s profile through travel PR at this pivotal time for UK tourism, positioning the brand as a trusted thought leader and guiding consumers as they began to plan getaways in the wake of the pandemic.

With a heightened consumer presence online, Willerby was also seeking to deepen its digital footprint, so we knew that linkbuilding and digital content would be a key part of our travel PR approach.


12 national media hits

including The Express, Sun, Mirror, Metro and MailOnline including quotes from Willerby’s CEO

Consumer lifestyle coverage

in the likes of Psychologies, Woman, Fit & Well, Coast, Pick Me Up! and Best

85% of coverage

included a backlink to our campaign landing page from high domain authorities

20+ broadcast

interviews including Heart and BBC 

Trade publications 

Profiling in influential trade publications

Coverage and content

communicated key messages about the positive impact of staycations on health

Thousands of web visits

and hundreds of downloads of our report

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