As Landwood Group embarked on their management buyout journey, they recognised the need for a robust communication strategy that would eloquently convey the significance of the transition. 

Landwood Group’s MBO represented a transformative moment, shaping the future of the company and its relationship with stakeholders.

Smoking Gun, renowned for its property PR expertise, was enlisted to craft a campaign that informed and engaged stakeholders, conveying Landwood Group’s vision for the future. 

With a focus on clarity and transparency, Smoking Gun communicated key milestones and nurtured key relationships, driving awareness of Landwood Group’s evolution, fostering confidence in its future direction.

Key Objectives for the campaign were: 

Generate Media Buzz by securing widespread coverage to key business and trade titles, positioning the buyout as a strategic move, capitalising on industry changes and driving growth.

Highlight Expertise and leadership of the new ownership team, emphasising their vision for the company’s future and commitment to innovation.

Build Confidence in clients, stakeholders, and potential recruits by highlighting the stability and growth potential of Landwood Group under the new ownership structure.

Highlight Opportunities for Future Growth and expansion in both current and new service areas.

Team Empowerment and fostering a culture of innovation and excellence.

Profiling the senior partners of the new leadership team to increase recognition and credibility.