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Social Media

Around 1/3 of Britons play on mobiles- so what?

Although the realm of mobile computer games may seem far removed from most businesses, the fact some 20million UK residents are now using their smartphones as button bashing handheld consoles each month should not be overlooked by anyone. Least of all those looking to make a digital impact. With 62.74million people living in this country, … Continued
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The Blagger's Blog

The Blagger's Blog 2nd August 2013

A weekly roundup of talking points, sans effort   Thought for the week “Governments must not use cybersecurity as an excuse for censorship or to deny people their opportunities that the internet represents.” David Cameron, quoted in 2011, repeated by Wired on Monday 29th July within in article about proposals to censor the Internet in … Continued
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More items for that Internet censorship list

Hands up who doesn’t feel like they should have taken George Orwell’s warnings a little more seriously when they first read Nineteen Eighty Four? Cue the tumbleweed. OK, so proposals to censor certain types of online content in the UK may not be quite the same as having a Ministry of Truth. But still, forcing … Continued
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Rick's Rambles

Adman bites 'Dog

Here’s a good one. A small British beer brand- a trophy firm in the rapidly rising UK craft brewing industry- swears on its home page. The Advertising Standards Agency receives one complaint, and asks the company to remove the offending copy. Of course this isn’t a joke. But the ASA’s reaction to words used by … Continued
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Our News

Tech breakthrough ushers in era of Jedi mind tricks

The latest major leap in technology revolves around the oldest known model of computer in existence. So forget wireless interfaces as you know them, because the future is set to be powered by our brains. It sounds far-fetched, insane even. And whilst we have been spending an awful lot of time in the office- working … Continued
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How to stave off summer lethargy: A Smoking Gun Guide

We know what it’s like. Everyone in the office is so enthralled by the good weather their days are spent contemplating next weekend in the park or recovering from last night’s BBQ. Motivating staff to work indoors when the sky has been so blue takes courage, along with tried and tested techniques. The trouble is … Continued
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July 2013 in the Smoking Gun study

Well, what a month that was. From consecutive days of 30-degree plus heat, to our major new client, award nominations, and participation in a groundbreaking national apprenticeship scheme, there’s a lot to talk about. Not least Abellio, part owners of Northern Rail, Merseyrail, and Greater Anglia train operators. Following a competitive pitching process Smoking Gun … Continued
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The media, this month, July 2013

DIGITAL- The new Nexus 7, Google’s latest tablet, has just been unveiled in California, boasting 4G, wireless charging, and the world’s sharpest screen. DIGITAL- The Telegraph is launching a price plan with Vodafone, bundling an iPad and data with subscription to the online edition of the paper. DIGITAL- Apple’s new, scaled back iPhone is coming soon in a … Continued
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The Blagger's Blog

The Blagger's Blog 26th July 2013

A weekly roundup of talking points, sans effort   Thought for the week “NEWS OUTLETS: trying to gauge how enthused the British public are about the royal baby? Use this handy flow diagram.” @angryflatcap, discussing the image above via Twitter on Monday   Weekly high Keen to show off its credentials as a genuine high street … Continued
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How to score big with sport PR (second leg)

Last week we looked at athletic prowess in public relations and marketing, using our own recent success and a few famous examples to explain how seizing the moment is key to promoting a company involved in the event-specific industry that is sport. But, as it’s such a vast marketplace, we thought it best to follow that … Continued
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Our News

Social Media ROI – how to make the most of your social strategy

I recently attended an event, hosted by online media monitoring service Meltwater, about the hot topic of social media return on investment. How can we best implement social media to gain the most rewarding results? There were three speakers at the event, and first up was Rob Brown of PR agency Rule 5. With a … Continued
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Both sides of the fence…

Words by Lisa Hollinshead, Senior PR Account Manager   Ok let’s begin by putting it out there, my name is Lisa and I am a lifestyle blogger. Phew, feels so good to get that off my chest… no seriously!   Why am I glad to get it out there? Let me tell you… I am … Continued
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Our News

Why music could be a marketer's dream, thanks to low sales

Whilst doing our usual daily rounds of the key web titles this morning one particular story caught our eye. And, amazingly, it had nothing to do with the Royal Birth. OK, so we couldn’t help but read an overwhelming amount of content focused on babies, in some shape or form. From PR and marketing campaigns … Continued
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