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The Blagger's Blog

The Blagger's Blog 6th December 2013

A weekly roundup of media news and talking points, sans effort Thought for the Week “For to be free is not merely to cast off one’s chains, but to live in a way that respects and enhances the freedom of others.” Nelson Mandela, who died yesterday aged 95, discussing the concept of freedom in his … Continued

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When music and marketing don't meet (f*!? you)

In recent weeks we have covered one story on our Blagger’s Blog from two very different angles. Firstly, Goldieblox, a firm that makes engineering toys aimed at kids, put out a fantastic advert containing a parody of a Beastie Boys track, Girls. We loved it, and so did many other people. It then transpired that … Continued

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The link between showboating footballers and your business: Building a strong reputation.

Showboating footballers and your business, no link there I hear you say? WRONG! It’s all about building your reputation with a creative campaign. Some of you may have heard the stories of football managers (including ex-England gaffer Sven-Goran Eriksson) buying players based on video clips they have seen. But what if YouTube clips were all … Continued

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How the Turner Prize-winner defined public relations in 2013

On Monday evening what could well be the most talked about award ceremony in the British arts scene took place. In many ways we were disappointed with the outcome, but nonetheless were intrigued by the victor’s offering, what with her clear focus on combining narratives with reality, blending various mediums together to achieve one overall … Continued

Social Media

Infographic: Twitter and Christmas shopping

It’s the first week of December, which can mean only one thing…Christmas is now less than 25 days away! As such this week’s infographic looks at the influence of Twitter on Christmas shopping. A hat tip to Twitter who created the infographic.

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The Blagger's Blog 29th November 2013

A weekly roundup of media news and talking points, sans effort Thought for the Week “It would be intolerable if this time next year, on the second anniversary of Leveson, the public was still worse off than it was before this entire mess started.” Former Sun editor David Yelland discussing the press’ proposed self regulation … Continued

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Rick's Rambles

How do you measure public relations success?

How do you judge your public relations impact? Here at Smoking Gun we’ve positioned ourselves at the forefront of a more analytical future; just ask the industry’s regulating body. The process of measurement in any kind of marketing has never been simpler, providing you understand the array of tools available. Insights abound, not least when … Continued

PR News

Selling fear, scaring consumers and mocking advertisers

Advertisers have long been toying with covert crowd sourcing, taking unsuspecting consumers and placing them at the centre of a campaign. It’s a great idea, albeit you need an original concept to pull it off. Get it right, and the potential for that content to go viral is huge. Everyone enjoys watching a good prank, … Continued

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Social Media

Twitter’s timeline, and other updates

Social media waits for no man, or so they say. Just look at the world’s most talked about micro-blogging site for proof, with recent times welcoming major changes. The biggest of all being Twitter’s stock market floatation. So far the offering has been a far more stable event than rival Facebook’s near-catastrophe, but experts are … Continued

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November 2013 in the Smoking Gun Study

Whilst winter well and truly arrived this month we’ve been so busy the freezing conditions almost went unnoticed. Three award wins, a number of additions to the team and several new business opportunities have more than occupied our time. So it gives us great pleasure to announce that Smoking Gun PR has picked up a … Continued

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The media, this month – November 2013

BROADCAST- Doctor Who’s 50th Anniversary episode, aired last Saturday, is believed to have drawn the largest ever TV audience for a dramatic presentation. DIGITAL- The word ‘selfie’ has been added to the Oxford English Dictionary, with the same linguistic experts voting it Word of the Year 2013. PR- Smoking Gun staff picked up no less … Continued

Ingenious Ideas

The Ingenious Round Up – 27th November 2013

We hate to deprive you of ingenious updates, inventions and inklings so we felt it was high time we returned with another Ingenious Round Up.  Cited as being capable of making your pooch look ‘wolftastically cool’, Doggles immediately secured a firm place in this week’s Ingenious Round Up. With their shatterproof lenses, UV protection and … Continued

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The digital real world future of marketing- from Twitter jumpers to AR brochures

Long have marketing, public relations and advertising campaigns looked to marry content with real world interactions. It’s just that the potential for this to happen has rapidly increased since the dawn of mass-membership social networks, user generated content and portable and wearable technologies. In recent times we have seen some stunning examples whereby brands have … Continued

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