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Our News

Burgundy-mania rivals Beatle-mania ahead of Anchorman 2

It’s been almost a decade since Will Ferrell donned the now famous facial hair to become Ron Burgundy. Now with the sequel (Anchorman 2) set to hit box offices this week, I thought it was the perfect time to look at how the marketing machine behind this sequel is taking no prisoners… Now tying in … Continued
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Our News

Infographic: 2013 Year of the Selfie

As the year draws to a close and we focus on 2014, we at Smoking Gun decided to look back at one of the biggest social media growths of the year – the selfie. So big was this development “selfie” has now been included in the dictionary. In this week’s infographic we look at some … Continued
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Media News

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Social Media

The Blagger's Blog

The Blagger's Blog 13th December 2013

A weekly roundup of media news and talking points, sans effort   Thought for the Week “If this bill goes through, it would be a disaster. Farmers would no longer be able to produce their own seeds. That’s the ultimate aim of the agro-industry.” Maria José Guazzelli, of Centro Ecológico, an organisation representing a coalition of Brazilian … Continued
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Media News

PR News

The politics of press coverage

With the ongoing Newcastle United scandal currently taking up column inches in B2B media publications, here at Smoking Gun PR we’ve been considering the etiquette and relationship between brands and editorial outlets. It’s never been smooth sailing for anyone involved, but given the state of the nation’s journalistic organisations the sea is becoming far rougher. … Continued
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Our News

Google+ introduces 'promoted' +Posts

The heavyweights of social media are continuing to follow suit, with news this week that the third horse in the race is set to introduce it’s own version of promoted content. No real surprises here then. In a similar vein to Facebook’s sponsored posts, Google+ has announced the first two brands set to benefit from … Continued
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Social Media

The Blagger's Blog

The Blagger's Blog 6th December 2013

A weekly roundup of media news and talking points, sans effort Thought for the Week “For to be free is not merely to cast off one’s chains, but to live in a way that respects and enhances the freedom of others.” Nelson Mandela, who died yesterday aged 95, discussing the concept of freedom in his … Continued
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Marketing News

Social Media

When music and marketing don't meet (f*!? you)

In recent weeks we have covered one story on our Blagger’s Blog from two very different angles. Firstly, Goldieblox, a firm that makes engineering toys aimed at kids, put out a fantastic advert containing a parody of a Beastie Boys track, Girls. We loved it, and so did many other people. It then transpired that … Continued
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Social Media

The link between showboating footballers and your business: Building a strong reputation.

Showboating footballers and your business, no link there I hear you say? WRONG! It’s all about building your reputation with a creative campaign. Some of you may have heard the stories of football managers (including ex-England gaffer Sven-Goran Eriksson) buying players based on video clips they have seen. But what if YouTube clips were all … Continued
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PR News

Social Media

How the Turner Prize-winner defined public relations in 2013

On Monday evening what could well be the most talked about award ceremony in the British arts scene took place. In many ways we were disappointed with the outcome, but nonetheless were intrigued by the victor’s offering, what with her clear focus on combining narratives with reality, blending various mediums together to achieve one overall … Continued
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Social Media

Infographic: Twitter and Christmas shopping

It’s the first week of December, which can mean only one thing…Christmas is now less than 25 days away! As such this week’s infographic looks at the influence of Twitter on Christmas shopping. A hat tip to Twitter who created the infographic.
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Our News

The Blagger's Blog 29th November 2013

A weekly roundup of media news and talking points, sans effort Thought for the Week “It would be intolerable if this time next year, on the second anniversary of Leveson, the public was still worse off than it was before this entire mess started.” Former Sun editor David Yelland discussing the press’ proposed self regulation … Continued
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Rick's Rambles

How do you measure public relations success?

How do you judge your public relations impact? Here at Smoking Gun we’ve positioned ourselves at the forefront of a more analytical future; just ask the industry’s regulating body. The process of measurement in any kind of marketing has never been simpler, providing you understand the array of tools available. Insights abound, not least when … Continued
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PR News

Selling fear, scaring consumers and mocking advertisers

Advertisers have long been toying with covert crowd sourcing, taking unsuspecting consumers and placing them at the centre of a campaign. It’s a great idea, albeit you need an original concept to pull it off. Get it right, and the potential for that content to go viral is huge. Everyone enjoys watching a good prank, … Continued
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