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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

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Manchester PR agency

Newsletter

Our News

November 2019 at Smoking Gun HQ

Winter is here, but we have plenty of in-house news to warm your hearts. After all, they don’t call it World Kindness Day for nothing, and that’s before we mention further award shortlists for this Manchester PR agency — including ‘agency of the year’ — and more pioneering work to help push the industry forward.  This … Continued
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Consumer PR strategy

PR & Comms

Does a consumer PR agency need trend awareness?

It’s long been a mantra that marketing and consumer PR agency strategy are inseparable from trend awareness. Understanding what the audience wants in terms of content is key to increasing brand presence, conversions, sales and customer loyalty.
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Baby PR agency

Mother & Baby PR

Baby PR agency pros must heed mummy blogger poem

Smoking Gun is recognised for outstanding excellence as a Mother & Baby PR agency, understanding exactly how to market to parents. So we were always going to notice Eve McGowan’s latest literary work.
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This is not a digital PR campaign failure

Social Media & Digital

Bonds' latest is no digital PR campaign fail

Another week in marketing, PR and advertising, another case of lines drawn in the sand. This time thanks to Bonds Australia, with the clothing brand taking a step some deem to bold and others necessary, while more than a few have labelled it a digital PR campaign fail.
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Measurement And Evaluation

Rick's Rambles

AMEC Measurement Month 2019: How to measure PR

Another year, another global push from AMEC measurement month to raise standards across the public relations industry when it comes to effectively measuring PR’s impact on organisation’s objectives. At Smoking Gun, we’re committed to doing more than our bit to help the sector in this regard – the clue’s in our name after all!  This year … Continued
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Vegan Influencer marketing

Influencer marketing

Vegan influencer marketing: Top 10 YouTubers revealed

We don’t shouldn’t have to explain how much Smoking Gun is concerned with influencer marketing. As one of the fastest growing comms sectors, it’s our job to stay on top of things. Our team also has a strong track record with vegan marketing. As such we thought it about time to dedicate a blog post … Continued
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Manchester PR

Guest Blogs

PR

Manchester PR expert: Mental health and wellbeing must be a priority

Kate Moryoussef is a former Manchester PR who now specialises in wellness coaching for professional women employed within high pressure sectors. She’s also Smoking Gun’s latest guest blogger — take a look a closer look at her work here. Starting out in PR  Many years ago, when I began my PR career straight out of … Continued
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Social PR agency

Social PR agency tips from Argos' influencer marketing

As a future-first social PR agency you’d think our eyes were always set ahead of the curve. That’s true, but we also know it pays to keep the past in peripheral vision.
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media

Newsletter

Rick's Rambles

The media must be more responsible to save itself

“Not many people have asked if I’m OK.” These words have stuck with me over the last fortnight following the airing of ITV’s documentary, ‘Harry & Meghan: An African Journey’.  The Princess’ statement, and her wider struggle to cope with the intense media scrutiny that comes with being a British royal, shocked many viewers. From … Continued
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Halloween PR campaign fails

Newsletter

Seen This?

7 scarily bad Halloween PR campaign failures

The end of October means one thing— Halloween. Which means one thing for brands— a clamour to come up with frighteningly good ideas to secure priceless column inches and garner lucrative online attention.  The problem is, things don’t always go to plan. For every great Halloween PR campaign and stunt we can think of plenty … Continued
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online accessibility

Content marketing

Newsletter

Digital update: Online accessibility can bring in billions 

While accessibility has long been a requirement for businesses in real life, online accessibility has been much slower to catch up. But by ignoring their responsibility to make online friendlier to people with disabilities brands may also be writing off huge amounts of revenue.  Granted, that sounds pretty cynical. Clearly the biggest drivers for online … Continued
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Smoking Gun HQ

Newsletter

Our News

October 2019 in the Smoking Gun HQ

It’s hard to believe we’re now two months from the end of the year. This is no time for reflection, though. We’ve been hard at it as ever, with political and broadcast training, creative work for a new herbal client and campaign launches for established favourites.  October has seen us knuckle down to develop a … Continued
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Digital PR campaign fails

Social Media & Digital

When are digital PR campaign fails really fails?

It’s always good when someone backs you up. It’s even better when that someone is one of the world’s largest social networks. So what has LinkedIn unveiled that this Manchester PR agency has been saying for years about digital PR campaign fails?
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…