The Future of the Newsroom webinar
When: Thursday 29th June, 10:30-11:00am
Format: 30-minute virtual event
Host: Smoking Gun’s Head of Media and ex-national news editor, Carl Stroud
Cost: Free
Want expert insight into what the frontline of British media actually looks like today? To help guide marketing and communications professionals in their future planning, Smoking Gun is hosting an unmissable webinar on the news landscape and what that means for brand storytelling, presented by its Head of Media, Carl Stroud.
Talking points will include:
- The flux and fragmentation of the media landscape
- The role of social media in the newsroom
- What’s next for news?
- The opportunities for brands to cut through
- Q&A – a chance to quiz our experts on your brand news challenge
While the news industry has never been static, now more than ever before it is going through seismic change. Understanding where to start with adapting your media relations strategy can feel like an overwhelming task.
With the gulf between online and print ever-expanding and the role of the reporter evolving at light-speed, it is essential to have a firm grasp of what is happening on the newsroom floor.
Here at Smoking Gun, we aren’t intimidated by these changes – in fact, we relish the new challenges and opportunities for deepening relationships between journalists and PRs.
And we want to share our insights. Our Head of Media Carl Stroud draws on a decade of experience working in a range of senior roles across print and digital at The Sun.
During this webinar, he will share his unique insight on what newsrooms look like now, what is driving these changes, what the future of the media looks like and most importantly, how marketing and communications professionals can carve out new opportunities for their brands.
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