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5 ways to avoid social media automation damaging your brand

You don’t have to be an award-winning public relations agency to realise that the digital world- when it comes to promoting a company, product or service- is highly demanding. It is, highly demanding. In the modern age firms are now expected to act like PRs have been since the invention of the mobile phone. Whilst organisations don’t … Continued

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Are online petitions worth the webpage they appear on?

Much as we loathe focusing on the same subject over and over again for our blog, the ongoing debate concerning Vine and ITV’s king of misogyny, Dapper Laughs, continues to raise questions we have long been asking. As such forgive us our trespasses, but we’re about to post another one. The star of Dapper Laughs, a … Continued

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7 TIPS TO BOOST YOUR PR, FAST

It’s a fast moving sector and we know that for many in-house marketers and PR professionals, staying on top of the latest techniques and trends can be tricky. To help out you busy executives, we’ve pulled together some quick fire and easy to implement tips to keep your PR flying high and ensuring you’re getting … Continued

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How to be super famous and loved just by being you…

@johnlewis or is it… Father of four and computer science educator John from Virgina has been put to the test once again this week with the launch of the new John Lewis TV ad. The poor but admirable guy gets bombarded every year with endless tweets, compliments and even abuse because John is no ordinary … Continued

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The Blagger's Blog

The Blagger's Blog 7th November 2014

A weekly roundup of media news and talking points, sans effort   Thought for the Week  “I’m not sure that the task of journalism has changed that much: we still send journalists to unearth stories and break news. But Twitter is our competition, and we have faced up to that reality,” Matt McAllester, Europe editor for … Continued

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Social Media

Public awareness campaigns: Sexual harassment on Twitter

A Twitter spat broke out this week between a writer for UsVsTh3m and the star of ITV’s controversial comedy, Dapper Laughs, which we discovered over breakfast this morning and ties in with our post yesterday regarding public awareness campaigns about sexual harassment. Allow us to divulge if you don’t know the score already. Put simply, Dapper … Continued

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One we made earlier – Cat calls and public awareness campaigns

When the ice bucket challenge began to thaw amid accusations of charities either ‘borrowing without permission’ or stealing the idea from one another, it brought an ongoing argument in the creative industries to the fore. Just who owns what when it comes to big ideas, and how far should intellectual property really go? The jury … Continued

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The Blagger's Blog

The Blagger's Blog 31st October 2014

A weekly roundup of media news and talking points, sans effort   Thought for the Week  “Everyone should be able to enjoy Halloween but I urge all retailers to behave more responsibly – don’t demonise mental illness.” Norman Lamb, Liberal Democrat care and support minister, commenting on retailers stocking ‘psycho’, ‘schizo’, and ‘freak’ costumes a … Continued

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October 2014 in the Smoking Gun study

What a month indeed. From the tail end of a hurricane to hiring new staff, preparing for a continent-wide social campaign, and welcoming two new clients, the last few weeks have been something of a whirlwind here on Bridge Street. First up, then, it’s our pleasure to announce Smoking Gun PR has been awarded a … Continued

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Rick's Rambles

Social Media

Anonymous social media cannot impede the law

They say the era of the selfie is coming to an end. Whether that’s true or not, it’s hard to deny that online networking is turning from self-promotion to faceless engagement, but what does this mean for crime and redemption? With news hitting this month that Facebook is preparing to launch Rooms, a stand-alone social … Continued

Marketing News

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13 scariest experiential marketing campaigns

As we all know, the most terrifying night of the year is upon us, Halloween. A day when we’re supposed to dress up and frighten the living daylights out of each other, and perhaps attend a party or two, we’ve compiled this list of 13 nightmarish experiential marketing campaigns that prove 31st October isn’t the … Continued

PR News

RIP Nokia: Memories of a mobile giant

This month saw Microsoft confirm that it will discontinue the Nokia brand, save for a few lowly entry-level handsets. So just how did one of the world’s most successful handset manufacturers fall so far from grace? Picture the scene. It’s 1984, and the Mobira Talkman had just arrived. Amongst the world’s first transportable phones, it … Continued

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Social Media

Cash is dead. Long live SnapDonate

Despite the rather awful debut made by Apple’s new mobile payment system this month, there’s no denying that society is increasingly moving away from money. Plastic, internet transfers and more are replacing cold hard sterling as a method of choice, which is good news for convenience, but bad news for charities. Until now, that is. … Continued

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