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The Blagger's Blog

The Blagger's Blog 17th April 2015

A weekly roundup of media news and talking points, sans effort   Quote of the week “I don’t think you need damage to be a good writer but you have more experience of extremities.” Shameless writer, Paul Abbott, discussing his new series, No Offence, in The Guardian.    Weekly High In response to the so-called … Continued
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Our News

How to do PR in a post-PR world

So this week the Twittersphere has been awash with negativity. Some of which is understandable, some simply serves to prove the point that there’s plenty wrong with the somewhat anonymous digital world. Following the dismissal of Jeremy Clarkson the rumour mill began churning out speculative stories concerning the imminent appointment of Sue Perkins as a … Continued
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Marketing News

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PR: Brands beware- there's a website outing false green claims

Here at Smoking Gun PR we like to think our staff do many things well. From copywriting to social media management and representation, campaign evaluation to reach measurement. And amongst these assets is a keen understanding of how brands should market themselves in terms of ethics- whether that’s within the context of environmental impact or … Continued
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The Blagger's Blog

The Blagger's Blog 10th April 2015

A weekly roundup of media news and talking points, sans effort   Quote of the week ““It’s one of those things in life: you live and learn as you go along.” Richie Benaud, former Australia cricket captain and renowned commentator, who died yesterday after a battle with skin cancer.    Weekly High We’re all familiar … Continued
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Social Media

Meerkat and Periscope – 'brand opportunity' or legal minefield?

If you are a regular user of Twitter then you’ll undoubtedly have spotted a few people using Meerkat and Periscope apps to live stream content recently, and we blogged about some of both apps’ features just last month after Periscope’s launch. These apps basically turn your smartphone into a mini live video broadcast which instantly … Continued
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The Blagger's Blog

The Blagger's Blog 3rd April 2015

A weekly roundup of media news and talking points, sans effort   Quote of the week “I wonder what world you live in.” Ed Miliband, talking to David Cameron live on ITV during the Leader’s Debate last night.    Weekly High It might seem like an obvious choice, but realistically our Weekly High on 3rd … Continued
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PR News

What if the leaders on tonight's debate were brands in need of PR?

It’s been a long time coming, for many people too long given how disappointed the electorate was when the two main parties refused to verbally duke it out, live on TV, a week ago. As tonight’s Leader’s Debate takes place in our own hometown (well, almost; Salford Quays is close enough to Smoking Gun’s Manchester … Continued
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Marketing News

Social Media

Brands what do Twitter proper

It’s a question that comes up frequently in digital communications (link to our social media landing page) planning meetings. How do you interact with your audience correctly when using social media channels? One of the major problems in answering this is that there’s no right or wrong. Fundamentally, every company has its own customer base, … Continued
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March 2015 in the Smoking Gun study

The third month of the year can often feel like a slog. The weather hasn’t escaped from winter’s chill properly, and when it does there’s weeks upon weeks of rain backed up just waiting to pour. Never ones to see a glass half empty, despite the occasional soaking, Spring bulbs are a sprouting along with … Continued
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SXSW 2015 digital trend roundup

Amongst other things, March brings with it one hell of a party in Texas. South By South West- or SXSW as it’s affectionately known- is a multimedia, interdisciplinary festival like nothing else on the planet, taking over the city of Austin for seven straight days, and drawing in innovators, artists and creatives from across the … Continued
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Marketing News

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April Fool’s pranks: The best of 2014

With just 24-hours to go until everyone starts making up news stories, running headlines with clever double-meanings, and generally fabricating the heck out of the hours between 12AM and 12PM, we thought rather than getting involved ourselves it might be useful to look at what happened 52 weeks earlier. As such we present Smoking Gun … Continued
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Rick's Rambles

Agencies, it's time to bin your awards and move on

Industry awards. The highest accolade your work can receive right? The pinnacle you can reach for all the hard work, late nights and bitten finger nails as you impatiently wait to see if your best laid plans have paid off for your clients.  Or just an inward looking, back slapping, money making exercises by industry … Continued
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Social Media

The Blagger's Blog

The Blagger's Blog 27th March 2015

A weekly roundup of media news and talking points, sans effort   Quote of the week “While I sympathise with One Direction fans, I hardly think this qualified as compassionate leave.” Employment Law Director Alan Price, of Manchester-based employer advice service Peninsula, commenting on the slew of calls received from bosses asking for advice on … Continued
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…